The global beer market is expected to grow at a CAGR of 2.7% during the forecast period (2018-2023). Beer is the most widely consumed alcoholic beverage across the globe. The beer market is growing significantly due to the growing youth population and the rising popularity of beer among them. The growing market for craft beer and the availability of low alcohol beer are also motivating the market. Moreover, there are certain factors that are restraining the market such as the availability of substitute products, increased age of alcohol consumption, heavy regulations and tax laws. However, a vast opportunity can be seen in the future due to the rising demand of beer from emerging economies such as India, China, Brazil, and Korea. The introduction of flavored and low alcohol beer is also attracting consumers from across the globe.
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The global beer market is studied on the basis of the geographical regions and has been segmented into North America, Europe, Asia Pacific and the Rest of the World. North America is the largest market in terms of revenue. North America market is driven by high consumption of alcohol, high standards of living, eased regulation and reduced legal age for alcohol consumption. Europe is second to North America in terms of revenue generation. It is home to some of the top brands and popular beers in the world. Europe is the most liberal market for beer consumption. The major countries that will contribute to the growth of the market include UK, Germany, Italy, Spain and France. Asia Pacific market is expected to witness the highest growth rate. The major countries contributing to the growth of the beer market in the APAC region includes China, India, Korea, Thailand and Japan. Larger customer base, high consumption of beer, significant youth population are the major factors driving the APAC region.
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Beer Market SEGMENTATION
BY PRODUCTION ($ MILLION)
- MACRO BREWERY
- MICRO-BREWERY
BY PACKAGING ($ MILLION)
- CANNED BEER
- BOTTLED BEER
- DRAUGHT BEER
BY PRODUCTION (MILLION HECTOLITRES)
- MACRO BREWERY
- MICRO-BREWERY
BY CATEGORY ($ MILLION)
- SUPER PREMIUM BEER
- PREMIUM BEER
- NORMAL BEER
BY CATEGORY (MILLION HECTOLITRES)
- SUPER PREMIUM BEER
- PREMIUM BEER
- NORMAL BEER
BY PACKAGING (MILLION HECTOLITRES)
- CANNED BEER
- BOTTLED BEER
- DRAUGHT BEER
COMPETITIVE LANDSCAPE
- KEY STRATEGIES
- KEY COMPANY ANALYSIS
(This release has been published on OMR Industry Journal. OMR Industry Journal is not responsible for any content included in this release.)
