Global beard oil market is anticipated to grow at a CAGR of 6.0% during the forecast period (2024-2031). Beards are now regarded as fashionable and well-groomed facial characteristics rather than as disheveled or unprofessional. Beard oil caters to this trend by offering a solution to common beard concerns like dryness, itchiness, and patchiness. The men’s grooming industry is thriving due to continuous innovation in beard oil formulas and marketing strategies, highlighting their benefits and benefits to consumers. Key factors driving market revenue growth are increasing awareness of beard oil among men and expansion of the e-commerce sector across the globe. The men’s grooming industry’s focus on appearance, product innovation, and celebrity influence is creating a perfect storm for the global beard oil market. For instance, in June 2023, the beauty and skincare company VLCC revealed the acquisition of the men’s grooming company Ustraa through a share swap deal and a secondary buyout. Following the merger, VLCC will continue to spend to propel Ustraa’s expansion. The acquisition marks VLCC’s foray into the men’s grooming segment and enhances new-age digital commerce and product innovation capabilities for the platform.
In January 2022, BRANDED acquired the community-based men’s personal care brand Fresh Heritage. BRANDED and Fresh Heritage, a pioneer in men’s organic, natural hair and beard care products influenced by African grooming customs, are collaborating. BRANDED will expand Fresh Heritage’s global distribution, leveraging its extensive marketing, supply chain, and manufacturing infrastructure, enabling founders to focus on new product development, brand awareness, and community engagement initiatives.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Product Type
- By Packaging
- By Distribution Channel
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- Bossman Brands, The Man Company, Beardo, Mountaineer Brand, and Jack Black, among others.
Beard Oil Market Report Segment
By Product Type
- Conventional
- Organic
By Packaging
- Bottles
- Tubes
- Others (Jars and Pouches)
By Distribution Channel
- Online
- Offline
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Beard Oil Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- ArtNaturals
- Beardbrand
- Beardo
- Bossman Brands
- DapperGanger
- EdgeWell Personal Care
- Evolution GmbH
- Honest Amish
- Jack Black
- Klapp Cosmetics GmbH
- Leven Rose
- Macho Bread Company
- Mountaineer Brand
- Rocky Mountain Barber Company
- Rosdon Group Ltd
- Scotch Porter
- SheaMoisture
- The Bearded Bastard, LLC
- The Man Company
- New Viking Revolution LLC
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