The global beacon market is expected to witness double digit growth of over 30% over the forecast period. Beacons are small devices that enable to notify accurate location within a narrow range than GPS and Wi-Fi proximity. Beacons comprise Bluetooth technology that requires less energy and offers the shop owner and retailer to track the consumer activity, which in turn, improves their business. Wi-Fi or BLE beacons are often used in this case to create an indoor GPS across buildings and public places. Indoor navigation with automatic positioning is majorly used for a client-based application in retail stores, airports, and shopping malls. This includes the direct determination of position displayed on the smartphone of the user, via Wi-Fi or beacons.
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The major factors contributing to the growth of the beacon market include the rising demand for Indoor Positioning and Indoor Navigation (IPIN) systems in retail shops and shopping malls, cohesive government policies and growing internet penetration coupled with rising smartphone users. IPIN systems are increasingly adopted in retail shops and shopping malls owing to its significance in marketing to send push notification through it. The IPIN system has been adopted in the US since 2014. For instance, Macy’s, an American department store chain had installed more than 4,000 beacon devices across their shops in 2014.
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- Market Coverage
- Market number available for – 2023-2029
- Base year- 2022
- Forecast period- 2023-2029
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Market Segmentation
Global Beacon Market by Beacon Protocol
- iBeacon
- Eddystone
- AltBeacon
- Others (GeoBeacon)
Global Beacon Market by Location Technology
- Bluetooth Low Energy (BLE)
- Wi-Fi
- Ultrasound
- Others (Combined Technology)
Global Beacon Market by Application
- Retail
- Healthcare
- BFSI
- Logistics and Warehouses
- Others (Travel, Tourism & Hospitality)
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
- Rest of the World
Company Profiles
- Accent Advanced Systems, SLU
- Apple Inc.
- BlueCats
- Cisco Systems, Inc.
- Estimote, Inc.
- GeLo, Inc.
- Glimworm Beacons
- Google LLC
- Hewlett Packard Enterprise Development LP (Aruba Networks, Inc.)
- JAALEE Technology Co., Ltd.
- io
- Leantegra Inc.
- Osram Licht AG
- Qualcomm Inc.
- Sensorberg GmbH
- Sensoro Co., Ltd.
- Signal 360, Inc.
The Report Covers
- Market value data analysis of 2018 and forecast to 2025.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global beacon market. Based on the availability of data, information related to products and services, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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