The global background music market is expected to grow at a CAGR of 5.5% during the forecast period (2022-2028). Ambient and minimalist are two genres at the top of the list for their unique non-invasive and repetitious qualities which are ideal for the effectiveness of background music. The ambient genre utilizes tones and atmosphere instead of conventional musical structure to create a soothing, mellow pattern of melodies. Minimalist music employs similar conventions while also stripping the technique down to a conservative base of musical materials resulting in an amiable, comforting style that is palatable for several types of video production.
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Ethnic and tribal music are great categories to rely upon for period pieces or projects that are rooted in the cultural or historical areas of video. Both are the traditional music that defines and expresses the lifestyle of people living in a geographic area. If next project is set in a specific time or place, or users are just attempting to create the atmosphere of a historical period or generation of people, these categories can serve very well.
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Some major players in the market include PlayNetwork, Inc., TouchTunes Music Corp., and Sirius XM Holdings, Inc., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in May 2020, Android TV based Smart TV has now become a popular choice for majority of smart TV users. Using Android TV based Smart TV allows to cast music in the background while scrolling through app or content libraries. It allows users to cast music from popular streaming platforms such as YouTube Music, Spotify, etc. Google recently updated Chromecast to let its users cast music in the background while browsing apps on the home screen.
Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Product Type
- By End-User
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- PlayNetwork, Inc., TouchTunes Music Corp., and Sirius XM Holdings, Inc., among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Background Music Market Report by Segment
By Product Type
- AV System
- Music Streaming
By End-User
- Retail Stores
- Cafes and Restaurants
- Leisure and Hospitality
- Public Organization
- Others
Global Background Music Market Report by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
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