The global baby oral care market is anticipated to grow at a CAGR of 4.3% during the forecast period (2022-2028). Baby oral care refers to products that are designed to keep the oral health of infants & babies healthy. There are several oral care products for babies available on the market including toothbrushes, toothpaste, and others. The major factor attributing to the growth of the global baby oral care market is the increasing number of births every year across the globe. According to the World Counts, around 140 million babies are born every year across the globe. Among these, Asia accounts for a major share of total births with around 25 million births in India, and 16 million births in China every year. Thus, increasing the application of oral care products for babies.
The use of oral care products is also increasing for babies due to the increasing number of children with various dental problems across the globe. According to the report published by the World Health Organization (WHO) in March 2020, around 530 million children across the globe are experiencing some kind of dental problem with their primary teeth. Furthermore, increasing investment in marketing is further increasing the sales of tooth whitening products. According to the data published by Colgate-Palmolive Co. in July 2020, Colgate invested an estimated amount of around $416 million for marketing in 2019 representing around a 3% increase from the previous year. Thus, propelling the growth of the global baby oral care market.
Some major players in the market include Procter & Gamble, Pigeon Corp., GlaxoSmithKline plc, Colgate-Palmolive Co., and Amway Corp., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships and collaborations, and new product launches, to stay competitive in the market. For instances
- In April 2021, the government of the northwest territories, of Canada launched a new campaign called “Speak the Tooth”. The new Speak the Tooth campaign is aimed at increasing knowledge and changing behavior towards oral health. The campaign will make Canadian consumers demand newer kinds of brushes.
- In March 2021, Nudge Goods Inc., an American-based self-care & oral hygiene products manufacturer introduced a subscription box service for moral care products called “Nudge Oral Care Box”. The nudge Oral care box is a pack of oral care products including fluoride-free toothpaste, alcohol-free concentrated mouthwash, 2 bamboo toothbrushes, and 100% biodegradable floss.
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Competitive Landscape-
Procter & Gamble, Pigeon Corp., GlaxoSmithKline plc, Colgate-Palmolive Co., Amway Corp., among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Baby Oral Care Market Report by Segment
By Product
Tooth Brush
Tooth Paste
Others
By Application
Infant
Toddler
Kid
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Scope of the Report
The research study analyzes the Global Baby Oral Care industry from 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions, considering multiple aspects some of which are listed below as:
Recent Developments
o Market Overview and growth analysis
o Import and Export Overview
o Volume Analysis
o Current Market Trends and Future Outlook
o Market Opportunistic and Attractive Investment Segment
Geographic Coverage
o North America Market Size and/or Volume
o Latin America Market Size and/or Volume
o Europe Market Size and/or Volume
o Asia-Pacific Market Size and/or Volume
o Rest of the world Market Size and/or Volume
Key Questions Answered by Global Baby Oral Care Market Report
1. What was the Global Baby Oral Care Market size in 2019 and 2021; what are the estimated growth trends and market forecast (2022-2028).
- What will be the CAGR of Global Baby Oral Care Market during the forecast period (2022-2028)?
3. Which segments (product type/applications/end-user) were most attractive for investments in 2022? How these segments are expected to grow during the forecast period (2022-2028).
4. Which manufacturer/vendor/players in the Global Baby Oral Care Market was the market leader in 2021?
5. Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.
The report covers the following objectives:
- Proliferation and maturation of trade in the Global Baby Oral Care market.
- The market share of the Global Baby Oral Care market, supply and demand ratio, growth revenue, supply chain analysis, and business overview.
- Current and future market trends that are influencing the growth opportunities and growth rate of the Global Baby Oral Care market.
- Feasibility study, new market insights, company profiles, investment return, revenue (value), and consumption (volume) of the Global Baby Oral Care market.
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