The global baby cleaning products market size is projected to grow significantly during the forecast period. This market value is expected to grow owing to the increasing demand for baby cleaning products due to awareness about infant’s hygiene, skin care and innovation in baby cleaning products. Skin cleaning is essential for the infant’s health as the skin of infants is quite sensitive and need special care from birth. It is said that 60% of things being applied on to the skin is absorbed by it; skin is one of the ways through which infants get nutrition. Presence of harmful chemicals such as sodium lauryl, sulfate, lanolin, phthalates and cornstarch in baby cleaning products result in mottling and acrocyanosis problem. In addition, due to changes in the environment, the skin of infants affects which leads to several complications, such as acrocyanosis, mottling, rashes, blisters, marks of stork bite and cradle cap in infants. Thus, the demand for baby cleaning products is growing exponentially.
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Additionally, awareness regarding the hygiene of infants resulting in shifting inclination of parents to spend on babies’ hygiene is estimated to trigger the market. Introduction of soft and comfortable diapers according to different varieties and sizes has also provided comfort to infants. Companies are trying to produce innovative products that can prevent infants from a skin reaction. Moreover, continuous up ongoing R&D on baby bath soap, cleaning wipes, bottles wash, laundry detergent, cleaning sprays, and fabric conditioners are progressing the growth of the market. Additionally, the introduction of innovative products such as preemie specific skincare for premature babies, solid baby skincare balms, collapsible sippy cups for infants is also contributing to market growth. The major players operating in the baby cleaning products industry including Johnson & Johnson Service, Inc., Kimberly-Clark Crop., The Himalaya Drug Co., Pigeon Singapore Pte, Ltd., Procter & Gamble Co., and Unilever United States, Inc.
Current Market Trends Covered in the Market Report:
- Asia-Pacific region is dominating the baby cleaning products market particularly, India and China.
- The companies are focusing on the development of innovative solutions in a competitive market.
- Government programs and awareness campaign boost the growth of the market.
- The market dominated by Johnson & Johnson, Unilever United States, Inc., and Procter & Gamble Co.
The Report Global Baby Cleaning Products Market Segmentation
By Type
- Shampoo
- Soap
- Conditioner
- Wipes
- Others (Detergents)
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Baby Cleaning Products Market– Segment by Region
North America
- United States
- Canada
Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Middle East & Africa
- Latin America
Company Profiles
- Babyganics Products, Pbc.
- Burt’s Bees, Inc.
- California Baby
- Cetaphil (Galderma Laboratories, L.P.)
- Dapple Baby
- Greenology Products, Inc.
- Henkel AG & Co. Kgaa
- Johnson & Johnson Consumer, Inc.
- Kimberly-Clark Corp.
- Laboratoires Expanscience, Inc.
- L’Oral S.A.
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