Automotive Over-the-Air (OTA) Market is thriving worldwide by 2029

Automotive OTA market is anticipated to grow at a CAGR of 30.1% during the forecast period (2023-2030). OTA programming is used to automatically update firmware, software, and even encryption keys. The growing adoption of such automotive software technology to provide a complete software infrastructure is the key factor supporting the market growth globally. Advanced semiconductor solutions, provide a more efficient way to deliver in-vehicle software and simplify how different software elements operate within the same environment, making it possible for original equipment manufacturers (OEMs) to develop true software-defined vehicles. Hence, the market players are also focusing on introducing SOTA solutions that further bolster the market growth. For instance, in January 2023, EPAM launched the vehicle-to-cloud platform “AosEdge” that allows seamless delivery and updates of software for connected cars. With other new platforms, these critical software updates are delivered using a cloud-to-edge computing platform, similar to the way smartphones receive over-the-air (OTA) updates via the cloud.

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The global automotive OTA market is segmented on the technology, vehicle type, and application. Based on the technology, the market is sub-segmented into FOTA and SOTA. Based on the vehicle type, the market is sub-segmented into passenger cars, LCVs, heavy-duty trucks and buses and coaches. Further, on the basis of application, the market is sub-segmented into telematics control units, ECUs, infotainment and others (safety & security). Among the technology, the SOTA sub-segment is anticipated to hold a considerable share of the market owing to the rising development of SOTA updates in the automotive industry as it offers OEMs several advantages such as cost savings through inexpensive over-the-air bug fixes.

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  • Market Coverage
  • Market number available for – 2023-2029
  • Base year- 2022
  • Forecast period- 2023-2029
  • Segment Covered- By Source, By Product Type, By Applications
  • Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
  • , and others

Market Segmentation

Global Automotive Over-the-Air (OTA) Market by Technology

  • Firmware Over-the-Air (FOTA)
  • Software Over-the-Air (SOTA)

Global Automotive Over-the-Air (OTA) Market by Vehicle Type

  • Passenger Car
  • Light Commercial Vehicle
  • Heavy Duty Trucks
  • Buses and Coaches

Global Automotive Over-the-Air (OTA) Market by Applications

  • Telematics Control Unit
  • Electronic Control Unit
  • Infotainment
  • Others (Safety & Security)

Regional Analysis

  • North America
  • United States
  • Canada
  • Europe
  • UK
  • Germany
  • Italy
  • Spain
  • France
  • Rest of Europe
  • Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
  • Rest of the World

Company Profiles 

  • Airbiquity Inc.
  • BlackBerry Ltd.
  • DENSO Corp.
  • Elektrobit Automotive GmbH
  • Harman International Industries
  • HERE
  • Hitachi, Ltd.
  • Movimento, Inc.
  • NVIDIA Corp.
  • Qualcomm Technologies, Inc.
  • Red Hat, Inc.
  • Robert Bosch GmbH
  • Sibros Technologies Inc.
  • STMicroelectronics
  • Vector Informatik GmbH

The Report Covers

  • Market value data analysis of 2022 and forecast to 2030.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global automotive over-the-air (OTA) market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

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