Automotive OTA market is anticipated to grow at a CAGR of 30.1% during the forecast period (2023-2030). OTA programming is used to automatically update firmware, software, and even encryption keys. The growing adoption of such automotive software technology to provide a complete software infrastructure is the key factor supporting the market growth globally. Advanced semiconductor solutions, provide a more efficient way to deliver in-vehicle software and simplify how different software elements operate within the same environment, making it possible for original equipment manufacturers (OEMs) to develop true software-defined vehicles. Hence, the market players are also focusing on introducing SOTA solutions that further bolster the market growth. For instance, in January 2023, EPAM launched the vehicle-to-cloud platform “AosEdge” that allows seamless delivery and updates of software for connected cars. With other new platforms, these critical software updates are delivered using a cloud-to-edge computing platform, similar to the way smartphones receive over-the-air (OTA) updates via the cloud.
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The global automotive OTA market is segmented on the technology, vehicle type, and application. Based on the technology, the market is sub-segmented into FOTA and SOTA. Based on the vehicle type, the market is sub-segmented into passenger cars, LCVs, heavy-duty trucks and buses and coaches. Further, on the basis of application, the market is sub-segmented into telematics control units, ECUs, infotainment and others (safety & security). Among the technology, the SOTA sub-segment is anticipated to hold a considerable share of the market owing to the rising development of SOTA updates in the automotive industry as it offers OEMs several advantages such as cost savings through inexpensive over-the-air bug fixes.
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- Market Coverage
- Market number available for – 2023-2029
- Base year- 2022
- Forecast period- 2023-2029
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Global Automotive Over-the-Air (OTA) Market Report Segment
By Technology
- Firmware Over-the-Air (FOTA)
- Software Over-the-Air (SOTA)
By Vehicle Type
- Passenger Car
- Light Commercial Vehicle (LCV)
- Heavy Duty Trucks
- Buses and Coaches
By Application
- Telematics Control Unit
- Electronic Control Unit (ECU)
- Infotainment
- Others (Safety & Security)
Global Automotive Over-the-Air (OTA) Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
The Report Covers
- Market value data analysis of 2022 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global automotive over-the-air (OTA) market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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