Asia-Pacific tea and tea-based beverages market was valued at around $18.8 billion in 2018, which is further estimated to reach around $28.2 billion in 2025 at a CAGR of 6.0% during the forecast period. Asia-Pacific is the largest producer and consumer of tea all across the globe. Due to this, the region has the largest market share during the forecast period. Major countries contributing to the market include China, India, Indonesia, Sri Lanka, and Vietnam. These countries are major tea producers.
China and India are also major consumers of tea hence consume 70-80% of the total tea produced domestically, whereas countries such as Indonesia, Sri Lanka, and Vietnam are the major exporter of tea. These countries are emerging economies and the consumption of loose tea powder is significantly high as compared to tea bags and ready to drink tea. The market is fragmented as thousands of companies work in tea processing and exports however some global players such as Tata Group, Unilever Ltd., and Nestlé S.A. are significantly working in the region.
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Tea is one of the oldest beverages, and it is made by soaking the dried tea leaves in water. The high level of caffeine in coffee is the reason due to which people prefer tea. There are various health benefits of tea such as; tea contain antioxidants and tea can reduce the risk of heart attack and stroke. Additionally, tea lower cholesterol levels by 32%. Further, green tea contains substances called polyphenols that contribute to its activity against cancer. The Asia-Pacific tea and tea-based beverages market is segmented on the basis of type, format, and nature. On the basis of type, it is segmented into green tea, black tea, oolong tea, and herbal tea. Furthermore, based on format, it is divided into ready-to-drink (RTD), loose tea powder, and tea bags. Moreover, based on nature, it is sub-segmented into organic and conventional.
Tea and tea-based drinks are considered to be the most convenient hot drinks. Due to its easy availability and accessibility in all food retail formats, RTD tea has been the most popular format of flavored tea and tea-based beverages in recent years. In recent years, the increasing demand for on-the-go health drinks has boosted the market prospects of the Asia-Pacific market for tea and tea-based drinks.
Asia-Pacific Tea & Tea-Based Beverages Market Segmentation
By Type
- Green Tea
- Black Tea
- Oolong Tea
- Herbal Tea
By Format
- Ready-to-Drink
- Loose Tea Powder
- Tea Bags
By Nature
- Organic
- Conventional
Regional Analysis
- China
- India
- Japan
- Rest of Asia-Pacific
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Company Profiles
- Alkaloid AD Skopje
- AMORE Pacific Corp.
- Arbor Tea (New World Tea, LLC)
- Associated British Foods PLC
- Barry’s Tea
- Bettys & Taylors Group Ltd.
- Celestial Seasonings, Inc.
- Tata Global Beverages
- McLeod Russel India, Ltd
- Nestlé S.A.
- Numi Inc.
- Organic India Pvt. Ltd.
- R.Twining and Co., Ltd.
- Starbucks Corp.
- Unilever Group
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