The global application-to-person (A2P) SMS and API market is anticipated to grow at a significant CAGR of 9.8% during the forecast period. The growth of the market is attributed to the factors including acquisitions, collaborations, and product launches adopted by the key market players. For instance, in July 2019, 8×8, Inc., announced the acquisition of Wavecell Pte. Ltd., for $125 million in cash and stock. The acquisition provides 8×8 with an established technology platform and high-growth revenue business to pursue CPaaS globally and represents a natural expansion of 8×8’s cloud business from unified communications-as-a-service (UCaaS), contact center-as-a-service (CCaaS), and video into the CPaaS market.
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In addition, partnerships, collaborations, and acquisitions strategies enable key market players to expand their offerings, enter new markets, technology integration, innovation, and research. This innovation drives market growth by meeting the evolving needs of businesses and providing solutions that deliver increased efficiency and accuracy in financial processes. For instance, in May 2021, Infobip Group, acquired the number one SMS firewall service provider Anam that offered solutions to more than 80 MNOS with more than 606 million customers across the globe. This strategic acquisition strengthens Infobip’s position as the first choice for mobile network operators through enhanced product and service offerings. The combined product portfolio for MNOs represents an exceptional proposition to mobile operators that will also vastly benefit subscribers, and included best in class SMS Firewall, SMS Hubs, SMSC,?CPaaS, RCS?and authentication and verification.
Global Application-to-Person (A2P) SMS and API Market Report Segment
By Component
- Platform
- A2P Service
By Application
- Authentication Services
- Promotional and Marketing Services
- Pushed Content Services
- Interactive Messages Services
- Customer Relationship Management Services
- Others
By Deployment Mode
- On-Premises
- Cloud
By End-User
- Banking financial services and insurance
- Retail and E-commerce
- E governance
- Healthcare
- Others(Travel and hospitality)
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Company Profiles
- ALLO Communications, LLC
- Belgacom International Carrier Services SA
- CEQUENS
- China Mobile Ltd.
- ClearSky Technologies, Inc.,
- Clickatell Corp.
- Comviva Technologies Ltd
- Genesys Cloud Services, Inc.
- Global Message Services AG
- Infobip ltd.
- Mitto AG
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