The global antiseptic mouthwash market is anticipated to grow at a CAGR of 5.8% during the forecast period (2022- 2028). Antiseptic mouthwash is a type of rinse that contains alcohol and other ingredients to kill bacteria. Antiseptic mouthwash uses ingredients that support to prevent infections that can cause plaque buildup and gum disease. Antibacterial mouthwash targets specific bacteria in the mouth to support with an active infection such as gingivitis by reducing the number of bacteria. Antiseptic mouthwashes are available in different forms, such as natural or fluoride-based, which include hydrogen peroxide (HOO), carbamide peroxide, and sodium bicarbonate, among others.
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People are using an antiseptic mouthwash as there is a positive effect on teeth in terms of gloss, color, and hardness. Antiseptic mouthwash is also recommended by the dentist during the check and nowadays endorsements by various dental associations, which is supporting end-users in trusting the mouthwashes. The increasing awareness about oral hygiene among consumers and the rising dental problems such as cavities and gingivitis in children are some factors driving the growth of the global antiseptic mouthwash market. Moreover, the rising income of the people results in high spending on dental problems, which in turn, accelerates the growth of the market. However, a lack of awareness about mouthwashes restrains the growth of the market.
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Some major players in the market include Church & Dwight Co Inc., Procter & Gamble Co., and Colgate-Palmolive Co., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in December 2021, Hawley & Hazel announced changes to the Darlie brand to expand its oral care portfolio and accelerate growth in more markets. Darlie has been one of the leading oral care brands across China and other Asian markets for the past 80 years, bringing positivity to more people with the belief that “Good Things Come with a Smile”.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Application
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Church & Dwight Co Inc., Procter & Gamble Co., and Colgate-Palmolive Co., among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Antiseptic Mouthwash Market Report by Segment
By Type
- Natural Mouthwash
- Fluoride Mouthwash
By Application
- Online
- Offline
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