Air freshener market is anticipated to grow at a significant CAGR of 3.8% during the forecast period. The increasing demand of electric air fresheners is driving the air freshener market. Consumers are switching towards the electric air fresheners for long lasting fragrance. People prefer to use electric air fresheners over the spray fresheners. People are attracted towards electric air fresheners due to its portability and it is way more convenient as compare with other air fresheners. There are many innovations taking place in air freshener market. For instance, in January 2019, Procter & Gamble Co. introduced new room-freshening device called Airia, which uses ink-jet technology and can be managed with a smartphone app.The airia air freshenerdepends on ink-jet nozzle technology to spray scent elements into the air with up to 100,000 tiny and gravity-defying droplets. The use of smart phone to control a air freshener is the most demanded innovation in the air freshener market and it makes it even more convenient to use.
The use and demand for air freshener market has been increased during COVID-19 pandemic. People stayed at home during the COVID-19 pandemic which leads to the growth in air freshener market. Consumers were at home for 24/7 which increased the use of air fresheners in the home. Air fresheners were used more in residential segment during the COVID-19 pandemic to keep the environment positive and fresh throughout the day.
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Air Freshener Market Segmentation
By Product
- Sprays/Aerosols
- Electric Air Fresheners
- Gels Air Fresheners
- Candles Air Fresheners
By Application
- Residential
- Commercial
- Automotive
By Distribution Channel
- Online
- Offline
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Regional Analysis
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Airance
- airroma.in
- Dabur India Ltd (odonil)
- Farcent Enterprise Co. Ltd.
- Godrej Consumer Products Ltd.
- Herbal Strategi
- Kobayashi Pharmaceutical Co., Ltd.
- Newell Brands
- Procter & Gamble
- Reckitt Benckiser Group PLC.
- Scentsible, LLC.
- S.C. JOHNSON & SON, INC.
- smeltt
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