Artificial Intelligence (AI) in E-commerce market is anticipated to grow at a significant CAGR of 14.8% during the forecast period (2024-2031). The market growth is attributed to the increased demand for smart logistics and price optimization to offer customized product suggestions and improved customer service globally. AI can evaluate massive volumes of transaction data in real time, and it assists e-commerce in detecting and preventing fraud. AI systems can identify odd patterns or behaviors that might point to fraud using machine-learning techniques.
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According to the Business, Management and Economics Engineering, in 2023, Personalization is a top priority, according to surveyed retailers, only 15.0% have fully implemented personalization across channels. Stand out from the crowd with a more personalized message and have one-to-one conversations with customers. Delivering targeted marketing and advertising messages personalized for their customers can increase retention.
Recent Developments
- In January 2024, Microsoft introduced new generative AI and data solutions across the shopper journey, offering copilot experiences through Microsoft Cloud for Retail. A data connector to bring their e-commerce data from Sitecore OrderCloud (preview) into Microsoft Fabric in real time. Under this unified lens, retailers can access insights and tools to proactively improve customer satisfaction and business operations at every touchpoint from storefront to fulfillment.
- In January 2024, PayPal Holdings, Inc. announced six innovations the company is piloting and bringing to market this year to revolutionize commerce through AI-driven personalization for merchants and consumers. The Company introduces reimagined checkout and guest checkout experiences, a new advanced offers platform for merchants, and a new consumer app to earn cash back and give customers more reasons to shop with PayPal.
- In July 2023, Capgemini introduced a new set of generative AI offerings. With the strong generative AI momentum, the company boosted its capabilities across the business and is launching a new set of end-to-end generative AI offerings to deliver a strong pipeline of client opportunities. The company is currently working with Heathrow Airport to elevate the passenger experience by implementing innovative E-commerce and other passenger service solutions through its generative AI for customer experience offer.
Global AI in E-Commerce Market Report Segment
By Component
- Software
- Services
By Deployment
- On-Premises
- Cloud
By Application
- Warehouse Automation
- Supply Chain Analysis
- Customer Relationship Management
- Product Recommendation
- Merchandizing
- Fake Review Analysis
- Customer Service
- Other
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AI in e-Commerce Market Report Segment by Region
North America
- United States
- Canada
Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Middle East & Africa
- Latin America
Company Profiles
- Adobe Inc.
- AntVoice SAS
- Appier Inc.
- BlueSky Commerce
- Celect, Inc.
- Cortexica Vision Systems Ltd.
- Crobox B.V.
- Deepomatic SAS
- Dynamic Yield Ltd.
- Dynamic Yield Ltd.
- Emarsys eMarketing Systems AG
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