The US candy market is anticipated to grow at a modest CAGR during the forecast period (2020-2026). The growth of the market is mainly attributed to the significant shift of consumers with sweet tooth towards the candies. Additionally, the consumers are also becoming cautious regarding the consumption of sugar treats therefore, manufacturers are emphasizing low sugar candy in their product portfolio. Thus, manufacturing sugar-free and low sugar content candies will boost the considerable shares of the US candy market. For instance, in August 2020, Behave Foods, Inc. launched low-sugar candy with 3G sugar, 90 calories, and 6G net carbs contents. Similarly, the consumers are also becoming more and more conscious of natural eating now, which is also being considered by the candy manufacturer while offering new candies. Hence, the increasing health consciousness among the population of the country will drive the US candy market.
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Furthermore, children and the younger population are the major consumers of the candy market. Hence, candy companies are increasing their efforts on advertising with the focus on the younger generation. Hence, the advertisements are driving the children towards the impulsive purchase of candies. It is expected that the non-chocolate candies will find a high growth rate as compared to chocolate flavor during the forecast period.
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Market Coverage
- The market number available for – 2019-2026
- Base year- 2019
- Forecast period- 2020-2026
- Segment Covered- By Type, By Flavor, By Distribution Channel
- Regions Covered- US
- Competitive Landscape- Mondelez Global LLC, Nestle S.A., The Hershey Company, Chocoladefabriken Lindt & Sprüngli AG, Mars Inc.
Key questions addressed by the report
- What is the market growth rate?
- Which segment dominates the market in the base year?
- Which segment will project the fastest growth in the market?
- How COVID-19 impacted the market?
- Recovery Timeline
- Deviation from the pre-COVID-19 forecast
- Most affected segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
US Candy Market Report Segment
By Type
- Hard-Boiled Candies
- Pastilles, Gums, Jellies, and Chews
- Toffees
- Lollipop, Twist & Stick candy
- Others
By Flavor
- Caramel
- Chocolate
- Mint
- Coffee
- Fruits
- Other
By Distribution Channel
- Supermarkets/ Hypermarkets
- Convenience Stores
- Online Channel
(This release has been published on OMR Industry Journal. OMR Industry Journal is not responsible for any content included in this release.)
