Electric toothbrush market is expected to grow at a CAGR of 6.0% during the forecast period. An electric toothbrush is a toothbrush that makes rapid automatic bristle motions, back-and-forth, clockwise or anti-clockwise to clean the teeth. The rising number of oral diseases such as cavities, oral cancer, gum disease, tooth decay, and others is one of the major factors which is driving the growth of the global electric toothbrush market during the forecast period. For instance, according to the World Health Organization (WHO), around 3.5 billion people are affected by oral diseases. Tooth decay is the most common oral health condition. These oral diseases are caused mainly by tobacco use, high sugar consumption, alcohol use, poor hygiene, and others. These factors contribute to the adoption of the electric toothbrush as these toothbrushes is designed to maintain optimal oral health.
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The global electric toothbrush market is segmented based on product type, technology, price, and distribution channel. Based on product type, the market is segmented into battery-powered and rechargeable. Based on technology, the market is segmented into rotational and vibrational. Based on price, the market is segmented into economy, mid-range, and premium. Based on the distribution channel, the market is segmented into hypermarkets/supermarkets, drug stores & pharmacies, and online retailers. The above-mentioned segments can be customized as per the requirements. Based on technology, the rotational segment is anticipated to hold a significant share in the market during the forecast period. This is owing to the ability to easily remove plaque and gingivitis reduction as compared to other toothbrushes. Owing to the rotating head, the brush can clean teeth properly and without putting unwanted pressure on teeth, it also reduces the teeth tickling sensation. People who have sensitive teeth are advised to use rotational electric toothbrushes as they are soft on teeth. These benefits are supporting to drive the demand for rotational electric toothbrushes.
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- Market Coverage
- Market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill Inc., and others
Market Segmentation
Global Electric Toothbrush MARKET by Product Type
- Battery Powered
- Rechargeable
Global Electric Toothbrush MARKET by Technology
- Rotational
- Vibrational
Global Electric Toothbrush MARKET by Price
- Economy
- Mid-Range
- Premium
Global Electric Toothbrush MARKET by Distribution Channel
- Hypermarkets/Supermarkets
- Drug Stores & Pharmacies
- Online Retailers
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
Company Profiles
- DenMat Holdings, LLC
- Fairywill Co.
- JSB Healthcare
- KOLIBREE (SAS)
- Lion Corp
- Ningbo Seago Electric Co., Ltd.
- OMRON Healthcare, Inc.
- Quip NYC, Inc.
- SEASTAR Corp
- Shenzhen Risun Technology Co. Ltd.
- Shenzhen Risun Technology Co., Ltd.
- SONIC Chic Co.
- Water Pik, Inc.
- Wellness Oral Care Co.
- Xiaomi Corp.
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global electric toothbrush market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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