The global teeth whitening products market is expected to grow at a CAGR of 5.2% during the forecast period. Rising new product launches are expected to drive the global teeth whitening products market. Key players are increasingly inclining towards offering clinically proven next-generation teeth whitening technology to bring more convenience to customers’ teeth whitening routine. For instance, in January 2022, SmileDirectClub, Inc. announced the expansion of its oral care product offerings with its Pro Whitening System Plus. The Pro Whitening System Plus features a Wireless LED Whitening Light and features two 1-week treatments (instead of just 1) to offer more convenience and value. Pro Whitening System Plus offers professional-level results, brightening teeth up to 9 shades in 1 week and up to 2 shades brighter than whitening gel alone.
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The global teeth whitening products market is segmented based on the product and distribution channel. Based on the product, the market is segmented into whitening toothpaste, whitening gels and strips, teeth whitening devices, whitening dental floss, whitening rinses, and other products. Based on the distribution channel, the market is segmented into online sales and offline sales. Among the product segment, the whitening toothpaste segment is expected to cater to a prominent market share during the forecast period owing to its benefits and increasing product launches by key players.
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- Market Coverage
- Market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill Inc., and others
Market Segmentation
Global Teeth Whitening Products Market by Product
- Whitening Toothpaste
- Whitening Gels and Strips
- Teeth Whitening Devices
- Whitening Dental Floss
- Whitening Rinses
- Others (Teeth Whitening Powder and Teeth Whitening Gum)
Global Teeth Whitening Products Market by Distribution Channel
- Online Sales
- Offline Sales
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
Company Profiles
- Beaming White, LLC
- Brodie & Stone International plc
- Cavex Holland BV
- DaVinci Teeth Whitening
- Dentsply Sirona Inc.
- Evonik Industries AG
- Global Dents Inc.
- GLO Science LLC
- GoSmile, LLC
- Hello Products, LLC
- Henkel AG & Co. KGaA
- Himalaya Wellness Co.
- Kulzer GmbH.
- Pearl Drops (Church & Dwight (Australia) Pty Ltd)
- Smile Lab Sweden AB
- Sunshine Health Products, Inc.
- Supersmile
- Ultradent Products, Inc.
- WHITEsmile GmbH
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global teeth whitening products market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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