The global cloud advertising market is anticipated to grow at a significant CAGR of 18.7% during the forecast period. The increasing number of internet users globally has not only shaped the evolution of cloud advertising through different forms of digital advertising however it has also improved the advertising business models, along with the market levels and players. Furthermore, the upgrade in technological advancements along with the increase in utilization and requirement of the internet, combined with its expanding commercial application has further boosted the market. For instance, in June 2021 Salesforce announced new innovations across Digital 360, helping companies go digital faster and deliver the next generation of marketing, commerce, and digital experiences.
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COVID-19 pandemic has had a positive impact on the global cloud advertising market as many key players were shifting on to cloud platforms for advertisement purpose. The rise in shift of customers, employees, organizations towards cloud has created new opportunities for innovation, which fueled the market growth. According to reports published by Google LLC solutions such as AI- and ML-powered API security and monitoring have gained widespread adoption to assist companies in detecting and blocking malicious attacks. Furthermore, between the period of September 2019 and September 2020, usage for anomaly detection including protection, and security analytics had been grew by 230% among Apigee customers.
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- Market Coverage
- Market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill Inc., and others
Market Segmentation
Global Cloud Advertising Market by Application
- Campaign Management
- Customer Management
- Experience Management
- Analytics and Insights
- Real-Time Engagement
Global Cloud Advertising Market by Deployment Mode
- Public Cloud
- Private Cloud
- Hybrid Cloud
Global Cloud Advertising Market by Verticals
- Retail & Consumer Goods
- Media & Entertainment
- Travel & Hospitality
- BFSI
- Telecommunications
- Manufacturing
- Education
- Others
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
Company Profiles
- Acquia, Inc.
- Adobe Inc.
- Demandbase, Inc.
- Experian Credit Information Co. of India Pvt. Ltd.
- Google LLC
- HubSpot
- IBM Corp.
- Imagine Communications Corp.
- InMobi
- Kubient, Inc.
- Marin Software
- MediaMath
- Oracle
- Pegasystems Inc.
- Sailthru, Inc.
- Salesforce Inc.
- SAP
- Sitecore
- The Nielsen Company (US), LLC
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global cloud advertising market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifyingsssss ‘who-stands-where’ in the market.
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