Digital video advertising market is anticipated to grow at a significant CAGR of 12.1 % during the forecast period. Social media has changed the world. The increased usage of social media is the driving factor for the digital video advertising market over the forecast. Social media helps marketers to reach customers in bulk with their choice and preference. The rapid and vast adoption of these technologies is enabling marketers to provide information regarding products and services. For instance, according to our world in data, Social media sites are used by more than two-thirds of all internet users. Facebook is considered the biggest social media platform in the world, with 2.4 billion users. Other social media platforms including Youtube and Whatsapp also have more than one billion users each. Additionally, there are 7.7 billion people in the world, with at least 3.5 billion internet users. This means social media platforms are used by one in three people in the world and more than two-thirds of all internet users.
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COVID-19 has created unique challenges for consumers and businesses alike. The COVID-19 pandemic has provided an opportunity to the digital video advertising market over the forecast. With Covid-19 restrictions in place, stay-at-home measures, and work from home becoming the ‘new normal, the whole world is turning to the Internet. Consumers have increased the consumption of digital content and watch times for video content are significantly increased, which is a driving factor of the market. As a result, people seem to be turning toward social media and video content in various forms as a source of entertainment, education, and a source of human connection.
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- Market Coverage
- Market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill Inc., and others
Market Segmentation
Global Digital Video Advertising Market by Device
- Desktop
- Mobile
Global digital video advertising market by Type
- Instream Video Ads
- Outstream Video Ads
Global digital video advertising market by End-User
- Retail
- BFSI
- Healthcare
- Education
- Automotive
- Media & Entertainment
- Others (IT and Telecom)
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
Company Profiles
- com
- Conversant LLC
- Mashable India (Fork Media Pvt. Ltd.)
- PubMatic, Inc.
- Longtail Ad Solutions, Inc.
- Tremor International Ltd.
- Vdopia, Inc.
- Verizon Media (yahoo)
- Vice Media Group LLc
- ZypMedia
The Report Covers
- Market value data analysis of 2020 and forecast to 2027.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global digital video advertising market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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