The tissue towel market is anticipated to grow at a CAGR of 3.1 % during the forecast period (2022-2028). Tissue towels are paper towels that are used to wipe surfaces such as floors, windows, and other surfaces or to dry the hands of people. Due to their quick-absorbing technology, these goods provide benefits such as prevention and cleanliness through towel recycling. These are also known as throwaway paper towels since they are only used once before being discarded. The tissue towel market is being driven by rising health and hygiene awareness, as well as strong demand for residential applications. The tissue towel market is growing due to changing weather conditions, rising demand in other industries such as construction, and changing weather conditions. The tissue towel market is influenced by the spike in demand for tissue towels in developing sectors such as outdoor activities and new areas, growth in dwellings due to changing climatic conditions, and rising occurrences of flu and common cold boosting the need for paper towels during the forecast period.
The global tissue towel market is segmented based on product type, end-user, and distribution channel. Based on the product type, the market is sub-segmented into rolled towels, folded towels, napkins & luxury towels, and boxed towels. Based on the end-user, the market is sub-segmented into residential, commercial, and industrial. Based on the distribution channel, the market is sub-segmented into online and offline. Among these segments, the rolled towels segment is expected to propel the growth of the market due to the increasing usage and demand for rolled towels globally.
The major market players in the global tissue towel market are Kruger Inc., Wepa, Cascades Inc., Procter & Gamble, KCWW, Asaleo Care Ltd., HengAn, SHP Group, Grigeo, Essity Aktiebolag, Celtex spa, Lucart S.p.A., Sofidel, Cartiere Carrara S.p.A., MP hygiene, Industrie Cartarie Tronchetti S.p.A., KP Tissue Inc., Vinda International Holdings Ltd., among others. The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in February 2022, Bonterra, an innovative and environmentally conscious range of household paper goods, launched in Canada, allowing consumers the chance to help the environment. As Canadians place a greater emphasis on sustainability, Bonterra is introducing a new, more ecologically aware choice to satisfy their requirements while also doing something little but meaningful. Bonterra is an exciting new brand of environmentally conscious bath tissue, paper towel, and facial tissue that is now available in stores across Canada. Bonterra was thoughtfully created to encourage Canadians to start small at home by purchasing products made from responsibly sourced materials in plastic-free packaging. The Bonterra product line is redefining the category of domestic paper goods while emphasizing crucial sustainable principles.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Product Type
- By End-User
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Kruger Inc., Wepa, Cascades Inc., Procter & Gamble, KCWW, Asaleo Care Ltd., HengAn, SHP Group, Grigeo, Essity Aktiebolag, Celtex spa, Lucart S.p.A., Sofidel, Cartiere Carrara S.p.A., MP hygiene, Industrie Cartarie Tronchetti S.p.A., KP Tissue Inc., Vinda International Holdings Ltd., among others.
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Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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Global Tissue Towel Market Report by Segment
By Product Type
- Rolled Towels
- Folded Towels
- Napkins & Luxury Towels
- Boxed Towels
By Application
- Residential
- Commercial
- Industrial
By Distribution Channel
- Online
- Offline
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