The global facial wipes market is anticipated to grow at a CAGR of 5% during the forecast period (2022-2028). Facial wipes are a disposable hygiene product that is majorly used for personal hygiene and cleansing of the face. The global facial wipes market is growing due to the increasing awareness about personal hygiene among individuals. The easy usage of facial wipes and their prevention from infections owing to their disposable nature is expected to propel the growth of the market. The increase in disposable income in emerging economic and rapid urbanization are boosting the growth of the market. The increasing consciousness among consumers about the advantages of facial wipes and preventing skin disease is boosting the demand for the facial wipes market.
Moreover, the easy availability of facial wipes in both online platforms, E-commerce stores and as well as in retail and medical stores are driving the demand for facial wipes. Several other strategies in the online platform such as providing huge discounts, sending sample pouches of new products along with their orders, flash sales, and others by the market players to increase their sales numbers are also anticipated to boost the growth of the facial market. Additionally, manufacturers are also collaborating with social media influencers and content creators to create brand awareness and promote their products. Several promotions and advertisements are creating awareness in the customer to have better ideas about facial and posting reviews about the products on the online platform are further expected to propel the growth of the facial wipes market in the forecast period.
Some major players in the market include Edgewell Personal Care, Johnson & Johnson Services, Inc., KCWW, Meridian Industries, Inc., Nice-Pak, Procter & Gamble, Rockline Industries, and Unicharm Corp., among others. The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market.
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Market Coverage
- The market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Application
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Edgewell Personal Care, Johnson & Johnson Services, Inc., KCWW, Meridian Industries, Inc., Nice-Pak, Procter & Gamble, Rockline Industries, and Unicharm Corp., among others.
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Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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Global Facial Wipes Market Report by Segment
By Type
- Absorbent Cotton
- Non-Woven Fabric
By Application
- Online Stores
- Offline Stores
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