The domestic liquid detergent market is anticipated to grow at a significant CAGR of 5.8% during the forecast period (2022-2028).Domestic liquid detergent is a liquid cleaning product that is used for getting rid of dirt and grease from sensitive materials. Liquid detergent is prepared by dissolving the dry powder in a solution of water and chemicals known as solubilises, which aid in the uniform mixing of the water and detergent. Complexation agents, zeolites, bleach, enzymes, and other materials are used to make synthetic surfactants. Consumers are increasingly using liquid detergents as they may be equally mixed in both cold and warm water. Growing disposable incomes, particularly in emerging countries, are driving up demand for detergent liquid, with buyers choosing goods based on a company’s reputation, price, and quality. Furthermore, producers are focusing on eco-friendly laundry detergents built from biodegradable components in response to growing concerns about environmental sustainability.
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The global domestic liquid detergent market is segmented based on the product type and distribution channel. Based on the product type, the market is sub-segmented into inorganic liquid detergent and organic liquid detergent. Among these product types, the organic liquid detergent segment is expected to propel the growth of the market due to the rising concern for environmental conservation. Based on the distribution channel, the market is sub-segmented into supermarkets, convenience stores, departmental stores, online stores, and others.
The market players are also contributing significantly to the market growth by adopting various strategies, including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in July 2019, after three decades, Hindustan Unilever (HUL) announced that it is introducing a new laundry brand that looks to be targeted at the country’s largest retailer, Future Group. Future has reduced HUL’s shelf space in the category by about a third to make room for its own detergent liquid and powder goods. From parent company Unilever comes a new liquid detergent.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Product Type
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- The Procter & Gamble Co., Henkel, The Clorox Co., Church & Dwight, and Unilever PLC, among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Domestic Liquid Detergent Market Report by Segment
By Product Type
- Inorganic Liquid Detergent
- Organic Liquid Detergent
By Distribution Channel
- Supermarkets
- Convenience Stores
- Departmental Stores
- Online Stores
- Others
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