Global Adult Toys Market Trends, Market Share, Industry Size, Growth, Opportunities and Market Forecast – 2022 to 2028

The global adult toys market is anticipated to grow at a significant CAGR of 8.1% during the forecast period (2022-2028). The adoption of cutting-edge technology for the production of creative items is one of the fastest-growing trends in the adult toys market. In the coming years, virtual gadgets, remotely connected products, robots, immersive entertainment, and augmented reality are projected to revolutionize the market landscape. During the projected period, increased spending capacity and an improved standard of living in developing economies are expected to fuel market expansion. With their expanding appeal among all age groups, novelty adult items are establishing a mainstream position in the sexual wellness market.

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The acceptance of the LGBTQ+ population, as well as a growing interest among women in experimenting with sexual health products without fear, is increasing product uptake and, as a result, market growth. Liberalization, social media penetration, and pop culture influence have all contributed to a greater awareness of the importance of sexual health. Additionally, the lack of manufacturing standards allows firms to create products for both women and men without having to reveal the materials or chemicals used in the products.

Sex toys are becoming increasingly popular around the globe Women and couples are experimenting with sex toys such as Bluetooth vibrators, luxury love toys, romantic toys, and automated toys to improve their sexual experience when making love or masturbating. Medical advantages have also been linked to sex toys. They can help with menopausal symptoms as well as neurological issues including lack of arousal. Toys can help men deal with issues like premature ejaculation, a lack of libido, and erectile dysfunction. In the next years, the usage of sex toys to treat these disorders will undoubtedly contribute to market growth. To limit exposure to dangerous chemicals in sex toys, buyers changed to app-enabled sex toys and Bluetooth-powered toys, often known as teledildonics, at COVID-19. Couples experimenting with their relationship are also to blame for the rising adoption of toys. Some market companies are developing new toys that include technology to improve the customer experience.

Some major players in the market includeChurch & Dwight Co., Inc., Doc Johnson Enterprises, and LifeStyles Healthcare Pvt. Ltd, Lovehoney Group Ltd, Reckitt Benckiser Group plc, and Tenga Co., Ltd., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. Tenga Co., Ltd. offers CUP Series. The TENGA CUPs have an Air-Hole and air-release valve, which enables easy insertion into the item while simultaneously providing severe vacuum suction if the hole is covered with the finger when drawing out.

Market Coverage

  • The market number available for – 2021-2028
  • Base year- 2021
  • Forecast period- 2022-2028
  • Segment Covered-
    • By Type
    • By Distribution Channel
  • Regions Covered-
    • North America
    • Europe
    • Asia-Pacific
    • Rest of the World
  • Competitive Landscape- Church & Dwight Co., Inc., Doc Johnson Enterprises, Life Styles Healthcare Pvt. Ltd, Love honey Group Ltd, Reckitt Benckiser Group plc, and Tenga Co., Ltd., among others.

Key questions addressed by the report

  • What is the market growth rate?
  • Which segment and region dominate the market in the base year?
  • Which segment and region will project the fastest growth in the market?
  • How has COVID-19 impacted the market?
    • Deviation from the pre-COVID-19 forecast
    • Most affected region and segment
  • Who is the leader in the market?
  • How players are addressing challenges to sustain growth?
  • Where is the investment opportunity?

Global Adult Toys Market Report by Segment

By Type

  • Female
  • Male

By Distribution Channel

  • E-Commerce
  • Specialty Stores
  • Mass Merchandizers

 

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