The global natural soaps market is anticipated to grow at a CAGR of 8.0% during the forecast period (2022-2028). The major factor expected to drive the market growth is the rising demand for natural soaps that can reduce the impact of chemicals coupled with the government initiatives to support natural products. In addition, the rising awareness among consumers towards the health issue caused by using chemically composed skincare products such as parabens and aluminum compounds present in normal soap also drive the growth of the global natural soap market during the forecast period. Furthermore, an increase in per-capita income, endorsement by celebrities, startups providing organic products through websites, and pollution owing to the rapid urbanization are further propelling the growth of the global natural soap market during the forecast period.
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Some major players in the market include Johnson & Johnson Services, Inc., Procter & Gamble Co., and Unilever Plc., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in 2019, Procter & Gamble Co. announced the launch of a plant-based product line that includes hand soap, dish soap, multipurpose cleaner, laundry detergent, and fabric softener. Further, the company said that these products contain 75% of plant ingredients and are also free from gluten, parabens, phthalates, phosphates, and dyes. The cause behind the launch is to offer the consumers a series of organic products that will enable the company to meet the consumer’s preference for natural and organic products and also ensure the company’s growth and expand the company product portfolio.
Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Skin Type
- By Distribution Channel
- By End-Use
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Johnson & Johnson Services, Inc., Procter & Gamble Co., and Unilever Plc., among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Natural Soaps Market Report by Segment
By Type
- Liquid Soap
- Bar Soap
- Paper Soap
By Skin Type
- Dry
- Oily
- Normal
- Combination Skin
By Distribution Channel
- Supermarket/Hypermarket
- Specialty Stores
- Online Retailers
- Others
By End-Use
- Men
- Kids
- Women
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