The global pantyliner market is anticipated to grow at a CAGR of 5.0% during the forecast period (2022-2028). It is a disposable absorbent garment that is worn by women to collect their menstrual fluid and other vaginal discharge. The major factor expected to drive the market growth is the increasing awareness about feminine hygiene, the early onset of puberty, the rise in product innovations, the rising disposable income in developing countries, and the growing population of working women. In addition, its use as a means of contraception, for post-coital bleeding control, and to keep the user’s underwear clean and dry by absorbing the sweat, changing lifestyles across the globe, as it is easy to carry around and does not take up much space and increasing prevalence of urinary tract infections (UTIs) are some factors that propel the growth of the global pantyliner market during the forecast period.
Additionally, by type, the organic panty liner segment is expected to hold significant share in the market during the forecast period as it is made of organic cotton and natural absorbents such as maize starch, tapioca starch, and wood pulp. These materials are better for the environment and also safer for the skin, and do not contain any harmful chemicals or synthetic fragrances. Whereas, by application, online and convenience stores is expected to hold significant share in the market during the forecast period owing to easy purchases compared to supermarkets mainly owing to the easy availability of convenience stores and ease of doing purchases through online. Moreover, by region, North America is expected to hold significant share in the market during the forecast period owing to the rising awareness about feminine hygiene and rising disposable income coupled with a strong presence of key companies in the region.
Some major players operating in the market include Edgewell Personal Care, Kimberly-Clark Corp., and Procter & Gamble Co., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships and collaborations, and new product launches, to stay competitive in the market. In May 2021, MOLPED launches Pantyliners for everyday protection. The Molped Pantyliner is a daily care product with unique softness and PH balance to provide ladies comfort and daily freshness for their everyday protection.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Application
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape– Edgewell Personal Care, Kimberly-Clark Corp., and Procter & Gamble Co., among others.
A full report Pantyliner Market of is available at: https://orionmarketreports.com/pantyliner-market/107789/
Global Pantyliner Market Report by Segment
By Type
- Non-Organic Panty Liner
- Organic Panty Liner
By Application
- Online Stores
- Convenience Stores
- Supermarket
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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