The global wallpaper market is anticipated to grow at a CAGR of 4.5% during the forecast period (2022- 2028). Wallpaper is a material interior decoration to decorate the interior walls of commercial and residential buildings. It is usually sold in rolls and is applied onto a wall using wallpaper paste and it prevents the wall surface from scratches and accidental marks. Its variety of characteristics such as color, different patterns, and easy installation, among others has increased the demand for wallpaper. The durability and easy installation of the wallpaper compared to conventional wall decoration methods such as wall painting and the increasing customer for aesthetic designs are some of the major driving factors for the growth of the global wallpaper market. Additionally, the new graphic designs available and the increase in income of the people are some other factors accelerating the growth of the market. However, the high cost of some wallpaper is expected to restrain the growth of the market.
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The market is segmented based on the wallpaper type and application. Based on the type, the market is sub-segmented vinyl-based, non-woven, paper, fabric wallpaper, and others. Vinyl-based wallpaper have a paper substrate on which the decorative surface has been sprayed or coated with an acrylic type vinyl or polyvinyl chloride (PVC) and they are washable and durable. Non-woven wallpaper is a mix of synthetic and natural fibers that allows the paper to remain dimensionally stable when wet. This wallpaper can be installed using the paste-the-wall method. Paper wallpaper also known as lining paper is effective for hiding wall defects and minimizing repairs and can be a base for more delicate wallpapers. Fabric wallpapers are regarded as an option for renters and homeowners who want a temporary solution to bad walls.
Some major players in the market include York Wall Coverings Inc., Brewster Wallpaper Corp., and F. Schumacher & Co, among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in May 2021 F. Schumacher & Co. acquired Backdrop. This acquisition will allow the company to improve its market share by expanding the product range.
Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Wallpaper Type
- By Application
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- York Wall Coverings Inc., Brewster Wallpaper Corp., and F. Schumacher & Co, among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Wallpaper Market Report by Segment
By Wallpaper Type
- Vinyl-Based
- Non-Woven
- Paper-Based
- Fabric Wallpaper
- Others
By Application
- Commercial
- Non-Commercial
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