The global cosmetics face serum market is anticipated to grow at a CAGR of 5.0% during the forecast period (2022- 2028). A cosmetic serum is a concentrate of active ingredients, which targets specific skincare concerns, and the ingredients are powerful and made up of smaller molecules. The level of active ingredients is higher than in a usual face cream. Cosmetic face serum is a skincare treatment based on oil and water that supports to treat the skin. The face serums moisturizing properties are higher than most cosmetics used for humidifying the face. Serums are ideal for different skincare treatments such as aging, acne, skin tightening, skin brightening, and many more things. The increasing concerns regarding skincare problems have increased the demand for cosmetics face serum. Additionally, the growing working women population and the urge among consumers to feel fresh all day are further driving the growth of the global cosmetics face serum market.
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Consumers are nowadays making use of cosmetics in their everyday lives to advance their lifestyles. Exotic substances such as hempseed and white pine extracts are even used in making cosmetics face serum which supports the company to attract more customers. These are some factors accelerating the growth of the market. The introduction of small bottles and packs of face serum is going to boost the growth of the market in the near future. However, the high cost of this face serum is restraining the growth of the global cosmetics face serum market.
Some major players in the market include L’Oreal S.A., Proctor & Gamble Co. and Hindustan Unilever Ltd. among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, Wow Skin Science Company’s serum comes with vitamin C which supports in skin whitening, brightening, and hyper pigmentation.
Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Product Type
- By Application
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- L’Oreal S.A., Proctor & Gamble Co., and Hindustan Unilever Ltd., among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Cosmetics Face Serum Market Report by Segment
By Product Type
- Eye Serum
- Blemish Treatment Serum
- Acne Treatment Serum
- Face Sunscreen Serum
- Face Moisturizer Serum
- Face Self-Tanning Serum
- Others
By Application
- Male
- Female
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