The global video live social platform market is anticipated to grow at a significant CAGR during the forecast period (2022-2028). Video live social platform is a feature on social media platforms such as Facebook and Instagram that allows marketers and consumers to broadcast unedited, live footage. The need for video live streaming solutions is growing as celebrities around the globe more actively interact with their followers. Additionally, video live social platforms are also utilized to provide services, such as online education, healthcare, and government, among others. Due to the low bandwidth prices, this category has a high adoption rate in developing countries. Operator investment in video delivery and distribution infrastructure has enhanced the importance of video analytics in ensuring a smooth user experience while watching high-resolution and high-quality images or recordings, that are valuable for marketing purposes. These are the driving factors for the market.
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The market players are additionally, contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, in order to stay competitive in the market. For instance-
- In August 2020, Vidyard released its video collaboration and communication tools for Android, which is now available to 1.6 billion users around the globe, and additionally, a free plugin for Microsoft Edge users. This allows various business professionals to use their devices to film and transmit meeting summaries, team updates, and video introductions, among other things.
- In May 2020, The mobile version of YouTube’s video watch page has been updated. The new design follows Google’s announcement that both Android and iOS applications would be updated soon. The location of the comment box is one of the most recent adjustments that many people will notice. Users on mobile devices can now view and leave comments by pressing on the comment box directly under the channel bar with the subscribe button, rather than having to scroll to the bottom of the video page to do so.
Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Application
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
· Competitive Landscape- Vimeo, Inc., YouTube, LLC, Livestreaming, OnlyFans, Dailymotion, and Netflix, Inc., among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Video Live Social Platform Market Report by Segment
By Type
- Paid Software
- Free Software
By Application
- PC & Laptops
- Mobile
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