The US alcoholic beverage market is estimated to grow at a CAGR of 2.5% during the forecast period. The market value of alcoholic beverages in US was $246.0 billion in 2018 which is estimated to hit $288.8 billion in 2025. The US alcoholic beverage market is driven by various pivotal factors such as an increased pool of young-adult population, growing disposable income around the globe and new product launches. The company’s top brand includes Jim Beam, Maker’s Mark, Old Grand-Dad, Old Crow, Teacher’s Highland Cream, Beam’s Eight Star, and Canadian Club.
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Alcoholic beverage manufacturers are making efforts for expanding their distribution channels such as online stores, and convenience stores. The introduction of new products in alcoholic beverages is attracting millennial consumers from around the globe. There are several alcoholic beverages manufacturers in the country, including Craft Brew Alliance, Constellation Brands Inc., and Molson Coors Brewing Co. Constellation Brands Inc. is a manufacturer, and supplier of wine, beer, and spirits, and has its facilities in more than 40 countries and includes over 100 brands in its product portfolio.
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These players adopt various strategies in order to remain competitive in the market. Some of the strategies followed by market players include mergers and acquisitions, product offering expansion, geographical expansion, and partnerships and collaborations. For instance, in October 2019, Brown Forman Corp. signed an agreement to purchase 86 companies and Brown-Forman adds Fords Gin, a premium gin to its portfolio.
Market Segmentation
By Type
- Beer
- Distilled Spirit
- Wine
By Packaging Type
- Glass Bottles
- Cans
- Others (Plastic Bottles)
Company Profiles
- Boston Beer Company, Inc.
- Bronco Wine Co.
- Brown-Forman Corp.
- Constellation Brands, Inc.
- Craft Brew Alliance
- Molson Coors Brewing Co.
- Pabst Brewing Co.
- Southern Glazer’s Wine and Spirits, LLC.
- The Boston Beer Company, Inc.
- The Wine Group, Inc.
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