The North American loyalty management market is anticipated to grow at a CAGR of 13.1% during the forecast period (2021-2027). The rising inclination of customers towards the loyalty programs is expected to drive the North American loyalty management market. With increasing digitalization, there has been an increasing engagement of the consumers to the brands via digital touchpoints. These digital interactions are experienced by the customers via smartphones, websites, and social media; which are vital for the growth and profitability of the business. Therefore, key player of these market are upgrading their loyalty programs by adopting different approaches.
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For instance, June 2021, Stored Value Solutions (SVS) and the Navy Exchange Service Command (NEXCOM) announced to extend their partnership to power the NEXt Level Rewards Loyalty Program. Under NEXt level rewards loyalty program, each time a customer shops in store or online and provides their information, they will earn rewards. The more they shop, the more rewards customers will earn. Further, in the same month US-based Evolving Systems, Inc. announced to upgrade Cellcard Cambodia to the new Evolution platform to enhance its loyalty program, Cellcard Club, to drive more personalized and relevant offers to subscribers through various digital media (including social media channels) in real-time.
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Market Coverage
· The market number available for – 2020-2027
· Base year- 2020
· Forecast period- 2021-2027
· Segment Covered-
· By Type
· By End-User Industry
· Competitive Landscape- Apex Loyalty, Clutch Holdings LLC, Fivestars Loyalty, Inc., Gold-Vision CRM, Goody Inc., iVend Retail, Kangaroo Rewards, and so on
North American Loyalty Management Market Report Segment
By Type
· Customer Loyalty
· Employee Loyalty
· Channel Loyalty
By End-User Industry
· BFSI
· Retail
· Travel & Hospitality
· Others
(This release has been published on OMR Industry Journal. OMR Industry Journal is not responsible for any content included in this release.)
