Immunity Boosting Food market is anticipated to grow at a substantial CAGR of 7.5% during the forecast period. The demand for herbs and spices with health benefits, such as ginger, turmeric, and garlic, is growing as pandemic has seen consumers showing a major preference for trusted health and wellness products, this is acting as another growth-inducing factor for immunity boosting food market. For instance, in 2021, Tata Consumer Products launched two new products – TATA Tea Tulsi Green and TATA Tea Gold Care, and redesigned its existing Tetley Green Tea with added Vitamin C. The company is growing its wellness portfolio by developing these products with ingredients that are known to help improve the body’s immunity and add to overall wellness. TATA Tea Gold Care is infused with a blend of five native ingredients that are Ginger, Cardamom, Mulethi & Brahmi. Furthermore, according to India Brand Equity Foundation for the FY20, spices worth US$ 3.62 billion were exported from India.
Further, in September 2020, Heritage Foods has launched immunity boosting range of ginger, tulsi, and turmeric variants of milk along with new range of ice cream flavors. While the Ginger Milk is good for thermoregulatory, thrombotic, and respiratory functions of the body, Tulsi Milk has got tulsi extract, sabja (Sweet Basil) seeds and mint extract and is good for immunity and turmeric has got good antimicrobial property. The company has launched new flavors of ice-cream, cream, berries, cookies, caramel & berry ripple. The products are launched catering to improve and build immunity.
The global immunity boosting food market is segmented based on the product type and distribution channel. Based on the product type, the market is segmented into fruits & vegetables, herbs & spices, nuts & seeds, dairy-based foods, and probiotics & prebiotics. Based on the distribution channel, the market is sub-segmented into the online and offline. The above-mentioned segments can be customized as per the requirements.
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Immunity Boosting Food Market Segmentation
By Product Type
- Fruits & Vegetables
- Herbs & Spices
- Nuts & Seeds
- Dairy-Based Foods
- Probiotics & Prebiotics
By Distribution Channel
- Online
- Offline
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Regional Analysis
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
Company Profiles
- Big Tree Organic Farms
- BRF S.A.
- Bunge Limited
- Chico Nut Company
- Danone S.A.
- Diamond Foods, LLC.
- Dole Food Company, Inc.
- Fonterra Co-operative Group Ltd.
- General Mills
- Gnosis by Lesaffre
- GoodMills Innovation GmbH
- Graceland Fruit, Inc.
- Hines Nut Company
- Kerry Group
- Kirin Holdings Co., Ltd.
- Kraft Heinz Co.
- NATUREX SA
- Nestlé
- Nutraceutical Corp.
- Olam International Ltd
- Once Upon a Farm
- Probulin Probiotics LLC
- Tata Consumer Products Ltd.
- Tate & Lyle PLC,
- Virginia Dare
- YouBar
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