The global dynamic ad insertion market is expected to grow at a significant CAGR during the forecast period (2024-2031). The major factors for the market growth include the increasing demand for digital advertisement in OTT video delivery, and the growing adoption of smart devices among users, which is expected to drive the dynamic ad insertion market. Increasing demand for advanced digital marketing tools by advertisers and marketers to ensure impactful digital advertisement of products is another factor, that is expected to boost the demand for dynamic ad insertion among broadcasters and publishers.
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Moreover, organisations that are giving preference to server-side video ad technology is also a factor that increases the conversion ratio of potential customers and viewers. This is expected to offer significant revenue opportunities to dynamic ad insertion solution providers.
Dynamic ad insertion technology is used to insert video ads into live video streaming or programming and video-on-demand content. Dynamic ad insertion is the platform used in server-side video ad technology, majorly adopted by broadcasters and content creators. Dynamic ad insertion helps to insert ads and video content into a single stream that reduces client-side errors and plays ads without any latency issues. Dynamic ad insertion helps publishers and broadcasters create more revenue opportunities by providing a personalized viewer experience with their video inventory.
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Market Coverage
- Segment Covered
- Regions Covered- Globally
Competitive Landscape: Google LLC., Adobe Systems Incorporated, SpotX, Inc., and Amagi Media Labs Private Limited, among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominates the market in base year?
- Which segment and region will project fastest growth in the market?
- How COVID-19 impacted the market?
o Recovery Timeline
o Deviation from pre-COVID forecast
o Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Dynamic Ad Insertion Market by Segment
By Delivery Mode
- Web-based
- App-based
By Enterprise Size
- Small & Medium Size Enterprises
- Large Enterprises
By Industry
- BFSI
- Healthcare
- Retail
- Education
- IT & Telecom
- Others
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