The global Bluetooth Low Energy (BLE) beacon market is expected to grow at a significant CAGR of 26.6% during the forecast period (2024-2031). The major factors contributing to the growth of the global BLE beacon market include rising disposable income and increased demand for proximity marketing. Consumers need some more customized marketing or an advertising strategy to progress toward a purchase in the era of digital marketing concepts. This is known as proximity marketing, and it involves targeting a specific client based on his or her prior as well as current behaviours. When compared to traditional marketing, the usage of BLE beacons has shown excellent conversion rates.
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The Bluetooth Low Energy (BLE) beacon is short-range wireless communication technology. BLE beacons are ideal for applications that require a regular data transfer and need to save a lot of battery power. BLE beacon technology is being used in a variety of industries, including retail, travel & tourism, healthcare, and education, due to advantages such as high accuracy compared to existing geolocation technologies, low battery drain, and no need for an internet connection to communicate.
The key players contributing to the growth of the global BLE beacon market by adopting various strategies such as product launches & developments, mergers and acquisitions, partnerships, and agreements, include Kontakt.io, Onyx Beacon SRL, Estimote Inc., Bluvision Inc., Accent Advanced Systems, among others. For instance, in April 2019, BluEpyc introduced the BLE Disk Beacon. The new Disk Beacon assures high performance (reading distance up to 200 mt) and is integrated with a button, which plays a significant part in switching ON/OFF the beacon or, in a particular firmware, in transferring a different advertising packet. It is read by all BluEpyc product range (EchoBeacon & Gateway), which is alternatively available with an accelerometer and/or temperature and humidity sensor.
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Market Coverage
- Segment Covered-
o By Technology
o By End-User
- Competitive Landscape- Kontakt.io, Onyx Beacon SRL, Estimote Inc., Bluvision Inc., Accent Advanced Systems, among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominates the market in base year?
- Which segment and region will project fastest growth in the market?
- How COVID-19 impacted the market?
o Recovery Timeline
o Deviation from pre-COVID forecast
o Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Bluetooth Low Energy (BLE) Beacon Market- Segmentation
By Technology
- iBeacon
- Eddystone
- Others
By End-User
- Retail
- Travel and Tourism
- Healthcare
- Financial Institutions
- Others
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