The market for Athleisure Clothing is anticipated to grow at a significant CAGR during the forecast period. Athleisure is a clothing category that includes items that can be worn for both athletics and casual wear. Demand for athleisure clothing is anticipated to increase as people’s enthusiasm for sports and outdoor recreational activities increase. One of the main aspects accelerating this trend is a rise in consumer fitness and health consciousness, which is bolestering demand for comfortable and stylish clothes. In addition, a lot of organisations specialise in particular sportswear product categories and offer customised equipment that is best suited to individuals.
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The global COVID-19 pandemic has altered the face of yoga. Health Clubs , gyms, yoga studios and other areas throughout the globe were shut down or temporarily closed as a result of the pandemic. During the coronavirus epidemic, consumers were drawn to loungewear like leggings, pyjama sets, and other comfy options, therefore many manufacturers , notably Old Navy, reshuffled their store layouts to recommend the trend, placing those items right at the door. More fleece hoodies, stretchy bottoms, and other items are being offered to ensure enough availability.
The quick switch to online sessions, on the other hand, has boosted product demand. Sustainability has made its way into the athleisure industry, which has been a long-standing fashion trend. Customers are continuing to seek out and buy new items made of sustainable, long-lasting, and high-quality materials, according to Forbes, and many firms are trying to bridge the gap between fashion and innovative-functional designs. Some of the key players in the market include Hanes Brands, Inc., Adidas AG, Vuori, PANGAIA, Armour, Inc., Outerknown, Eileen Fisher. For instance, Kohl’s will launch its own activewear line, FLX, in early 2021, while Target released All in Motion, a new workout line was launched earlier in 2020. As the exercise becomes increasingly important, those between the ages of 16 and 30 are the most active athleisure users.
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Market Coverage
- Segment Covered-
o By Type
o By Product
o By Distribution Channel
o By End-User
- Regions covered-
o North America
o Europe
o Asia Pacific
o Rest of the World
- Competitive Landscape- Hanes Brands, Inc., Adidas AG, Vuori, PANGAIA, Armour, Inc., Outerknown, Eileen Fisher.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominates the market in base year?
- Which segment and region will project fastest growth in the market?
- How COVID-19 impacted the market?
o Recovery Timeline
o Deviation from pre-COVID forecast
o Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Athleisure Clothing Market by Segments
By Type
- Mass
- Premium
By Product
- Shirts
- Yoga Apparel
By End-User
- Men
- Women
By Distribution Channel
- Online
- Offline
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