The global personalized nutrition market is anticipated to grow at a CAGR of 10.1% during the forecast period (2024-2031). The growing demand for personalized nutrition to better deal with chronic diseases, growing disposable income, and growing awareness related to the intake of personalized nutrition are some of the key factors driving the growth of the personalized nutrition market. The online platforms are proved to be effective in creating awareness towards the benefits of personalized nutrition. Therefore, online platforms are offering lucrative opportunities for the growth of the global personalized nutrition market.
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To gain on this market opportunity several players are focusing on expansion of their online product offerings. For instance, Nature’s Bounty has introduced Curated Combinations in June 2021 at Amazon.com. Curated Combination is a suite of four unique personalized nutrition packs that include the vitamins and supplements needed to address specific areas of health and wellness. Nature’s Bounty Curated Combinations consists of four products that take the guessing game out of vitamin shopping and target health areas at top of many minds. Each pack contains 3-4 pills and costs less than $1 per day for a 30-day supply. This line includes daily essentials, set the foundation, master the day and a good night.
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Market Coverage
- Segment Covered-
o By Product Type
o By Application
o By End-User
- Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
- Competitive Landscape- Amway Corp., Balchem Corp., BASF SE, Baze Labs, Inc., BiogeniQ Inc., DNAlysis Biotechnology, LLC
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Personalized Nutrition Market Report Segment
By Product Type
- Dietary Supplements & Nutraceuticals
- Functional Foods & Beverages
- Sports Nutrigenomics
- Digitized DNA
By Application
- Standard Supplement
- Diseased Based
- Other (Sports Nutrition)
By End-User
- Direct-to-consumer
- Wellness & Fitness Centers
- Others
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