US fruit beer market is estimated to grow at a CAGR of 5.2% during the forecast period. The rising demand for craft beer is primarily contributing to market growth. As per the Brewers Association, in the US, total beer volume sales were dropped 2% in 2019, while the sales of a craft brewer are continued to rise at a rate of 4% by volume, which is reaching 13.6% of the US beer market by volume. The retail sales of craft beer rose 6% up to $29.3 billion, which accounts for over 25% of the US beer market.
Craft brewers in the country increasingly prefer to brew fruits to add specific fruit flavor and aroma in the beer. Fruit brewing opens a new door of opportunity for craft brewers to make innovations in beer products. The mixing of fresh fruits is popular with craft beer drinkers who want experimented beer brands. In addition, may alcohol drinkers in the US have started consuming fruit beer for a more pleasant flavor. Raspberry and cherry are the major fruit-flavors used in the country’s beer offerings. These flavors reduce the bitter taste of some ales and add extra antioxidants, which in turn, provide several health benefits.
The market is segmented into flavor and distribution channels. Based on flavor, the market is classified into peach, raspberry, apricot, cherry, apple, blueberry, and others. Based on the distribution channel, the market is classified into online and offline. The online distribution channel is expected to witness the fastest growth during the forecast period, owing to the considerable e-commerce sales in the country. As per the US Department of Commerce, the first quarter 2020 e-commerce estimate increased 14.5% compared to the first quarter of 2019. In the US, e-commerce sales in the first quarter of 2020 represented 11.5% of total retail sales. The rising e-commerce industry is offering an opportunity for the fruit beer manufacturers to widen the reach of their brands. Therefore, the online sales of fruit beer will likely emerge during the forecast period.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
- Segment Covered- By Flavor and Distribution Channel
- Competitive Landscape-Anheuser-Busch InBev, Abita Brewing Co., FIFCO USA, Shipyard Brewing Co., and The Boston Beer Co.
US Fruit Beer Market-Segmentation
By Flavor
- Peach
- Raspberry
- Apricot
- Cherry
- Apple
- Blueberry
- Others
By Distribution Channel
- Online
- Offline
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Company Profiles
- Abita Brewing Company
- All Saints Brewing Co.
- Allagash Brewing Co.
- Anheuser-Busch InBev
- Bell’s Brewery, Inc.
- FIFCO USA
- Joseph James Brewing Co.
- Molson Coors Beverage Co.
- New Glarus Brewing Co.
- Shipyard Brewing Co.
- Sixpoint Brewery
- The Boston Beer Co.
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