Global 3D secure payment authentication market is anticipated to grow at a CAGR of 10.2% during the forecast period (2024-2031). Increasing Card-Not-Present (CNP) frauds across the globe and growing online & e-commerce shopping among consumers are major drivers behind the growth of the global market. In addition, advancements in 3D secure (3DS) payment authentication technology to enhance customer experience are further increasing the market growth. Advanced technologies strengthen the security of online transactions by continuously assessing and examining user behavior and transaction data in real-time. 3D secure solutions combined with Machine Learning (ML) and Artificial Intelligence (AI) systems adapt to evolving fraud tactics, promptly identifying irregularities and potential security risks. The rapid adoption of biometric authentication technology in 3D secure payment authentication solutions is driving the growth of the market.
The simplified solution allows merchants to control the user experience, offers the highest coverage across banks and card networks, and unlocks frictionless, biometric capabilities. For instance, in February 2023, PayU launched 3D Secure 2.0 SDK, offering a full native checkout and superior customer experience for all card transactions. PayU merchants can provide optimized customer experience while complying with major card network upgrades – including Visa and Mastercard while gaining better security and fraud protection.
The latest generation of technology is designed to create a more seamless, shopper-friendly payment flow, especially on mobile devices. For instance, in March 2020, FIS Inc. launched its new 3D Secure (3DS) authentication service, 3DS Flex. The new solution from FIS’ helps global eCommerce retailers and merchants fight fraud, accelerate online and mobile checkouts by reducing cart abandonment, and maximize payment authorizations.
With increasing numbers of online payments, consumers demand fast and easy, yet secure services. In Europe, the Payment Services Directive 2 (PSD2) protects consumers from unauthorized online payments with their credit or debit card. For instance, in August 2020, Netcetera & Mastercard launched a 3DS Testing Platform for retailers and other businesses to ensure they are ready to comply with Payment Services Directive 2 (PSD2). The test program runs on the Netcetera 3DS Access Control Server (ACS) that is certified to the latest 3DS 2.2 standard. Merchants can test different transactions in the live system, directly in their online shop, with test cards from Mastercard.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Component
- By Application
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- American Express Company, Mastercard Inc., Stripe, Inc., Visa Inc., and others.
3D Secure Payment Authentication Market Report Segment
By Component
- Access Control Server
- Merchant Plug-in
By Application
- Banks
- Merchants & Payment Gateway
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3D Secure Payment Authentication Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Bluefin Payment Systems
- Broadcom Inc.
- EMVCo, LLC
- Entersekt Proprietary Ltd.
- Fidelity National Information Services, Inc. (FIS)
- GPayments Pty Ltd.
- Marqeta, Inc.
- Modirum MDpay
- PAAY, LLC
- PayPal Holdings, Inc
- PayU
- Stripe, Inc.
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