The global baby diaper market is anticipated to grow at a considerable CAGR of 4.3% during the forecast period (2024-2031). Raw material shortages, supply chain disruptions and inflation are major restraints in the global baby diaper market. However, innovative and advanced product development is a major driver to the growth of the global baby diaper market during the forecast period. For instance, in June 2023, Charlie Banana launched new collection of reusable diapering products, taking eco-conscious & cute to a whole new level. With the introduction of 13 new diaper designs, Charlie Banana now offers a total of 32 trendy prints and beautiful solid colors to suit babies of all personalities.
Further, in April 2023, Millie Moon baby diapers announced their launch in Canada. Millie Moon claims to be a clean, luxury diaper brand offering high-performance and beautifully crafted diapers and sensitive wipes at affordable prices. Further, Millie Moon Luxury Diapers feature double leak guards to keep wetness contained, a snug and high waistband for a secure fit, and an ultra-absorbent core to help prevent blowouts and leaks. The company also claims that the materials in its Luxury Diapers are extremely soft on babies’ skin and engineered with CloudTouch Softness for optimum comfort.
In January 2023, Kimberly-Clark Corp. announced the relaunch of its iconic diaper brand, Huggies, with the new ‘Huggies Complete Comfort’ range in India. The relaunch emphasizes the basic concept of 5-in-1 comfort, which incorporates essential characteristics such as softness and absorbency. The company plans to implement an entirely new visual language for its packaging design across the range, emphasizing the brand’s primary features and consumer benefits.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Product Type
- By Technology
- By Distribution Channel
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- The Procter & Gamble Co. (P&G), Kimberly-Clark Corp., Unicharm Corp., Johnson & Johnson, and Kao Corp. among others.
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Baby Diaper Market Report Segment
By Product Type
- Cloth Diaper
- Disposable Diaper
By Distribution Channel
- Supermarkets/Hypermarkets
- Convenience/Grocery Stores
- Pharmacy/Drug Stores
- Online Retail Channels
- Other
Baby Diaper Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Daio Paper Corp.
- Domtar Corp.
- DYPER Inc.
- Essity AB
- Essity Aktiebolag
- First Quality Enterprises Inc.
- Hengan International
- Johnson & Johnson
- Millie Moon
- Nuggles Designs Canada
- Ontex Group
- Sumo GmbH
- The Hain Celestial Group, Inc.
- The Honest Company, Inc.
- Unicharm Corp.
- Winc Design Ltd.
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