The global men’s grooming products market is anticipated to grow at a CAGR of 18.4% during the forecast period. The growing awareness among men’s associated with personal grooming is driving the market for men’s grooming products. In recent times, there has been observed a rise in spending on male toiletries along with an increase in need and requirements for more male-specific care products. Additionally, looking for overall body responsiveness and the social expectation for a better and improved look is on the rise among men which in turn is promoting the market growth. Moreover, to gain on the opportunity key players operating in the global men’s skincare products market had been adopting strategies such as new launches to achieve major market share.
For instance, in April 2023, Skincare brand Eos enters men’s grooming category with shave cream launch. New Eos UltraProtect Men’s Shave Cream offers superior glide, cushion and moisture aimed at enhancing the shaving performance to reduce the risk of razor bumps. The brand says the smooth, rich noncomedogenic formula is built like a moisturizer, providing 24-hour moisture to skin without irritants to prevent razor burn. Further, April 2022, Beiersdorf AG’s brand Nivea Men launched a skin-care moisturizer from recycled carbon dioxide. The product was obtained by the carbon capture and utilization (CCU) process. The climate care moisturizer has a soothing effect on the skin and adds a refreshing moisture boost.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2022
- Forecast period- 2024-2031
Segment Covered-
- By Product Type
- By Distribution Channel
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- including Beiersdorf AG, Procter & Gamble Co., L’Oréal SA, Shiseido Co., Ltd., Vi-john Group among others.
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Men’s Grooming Products Market Report Segment
By Product Type
- Hair Care Products
- Skin Care Products
- Shave Care Products
- Other Products
By Distribution Channel
- Specialty Stores
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail Stores
- Other Distribution Channels
Men’s Grooming Products Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Beiersdorf AG
- Clarins Pte. Ltd.
- Cole Skincare For Men
- Estée Lauder Companies
- Johnson & Johnson Services, Inc.
- L’OCCITANE INTERNATIONAL SA
- Oriflame Cosmetics Global SA
- Procter & Gamble
- Shiseido Cosmetics Co. Ltd.
- THE BODY SHOP INTERNATIONAL LTD.
- Unilever PLC
- Vitabiotics Ltd.
- Vi-John Group
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