The global in-game advertising market is expected to be driven during the forecast period owing to growing demand for social and mobile games. Increasing demand for social and mobile games, increasing use of big data to personalize the experience of branded gamers, and increasing corporate adoption of online promotion strategies are some of the key factors expected to drive the growth of in-game advertising. Market for the forecast period. In addition, several benefits of in-game advertising, such as reduced advertising costs, broad customer reach, high return on investment, and easy ad configuration for social games, are expected to further strengthen the market growth.
A full report of In-Game Advertising Market available at https://www.orionmarketreports.com/in-game-advertising-market/55901/
In-Game Advertising Market: Segmentation
By Ad Type
• Static Ads
• Dynamic Ads
• Advergaming
By Game Type
• PC/Laptop Games
• Console Games
• Smartphone/Tablet Games
Major Players
• RapidFire, Inc.
• FreakOut Holdings, Inc.
• Gamelin Advergames
• Audiencly GmbH
• Kairos Group
• Viral Nation Inc.
• PocketWhale
• Ernst & Young Global Limited
• Atlas Alpha Inc
• Blizzard Entertainment, Inc.
(This release has been published on OMR Industry Journal. OMR Industry Journal is not responsible for any content included in this release.)
