The global maternity wear market is anticipated to grow at a significant CAGR of 4.2% during the forecast period. The rising awareness regarding physical fitness among pregnant women is increasing the demand for maternity activewear which led to the growth of the global maternity market during the forecast period. Several brands have done their research on maternity clothing and production to expand their business. The maternity bra should have features such as an elastic rib band with extra padding to add support, the tank tops should be stretchable which allows flexible growth. The increasing demand for maternity fitness wear made many big fitness clothing brands introduce their maternity wear line.
For instance, in September 2020, Nike introduced its first-ever maternity wear, dubbed “Nike M.” The innovative launch results from years of R&D activities involving over 150,000 body scans of different women. The newest range features a pair of tights, a tank top, a bra, and a versatile fleece. The leggings, made with stretchy fabric and a wide waistband, are designed to grow comfortably around the wearer’s belly, adapting to its shape over time.
Additionally, in December 2020, Adidas launched its first maternity collection, designed and tested with insights from a range of pregnant women. The collection features a t-shirt, tank top, sports tights, and leggings that use high-stretch fabric around the belly and chest to ensure wearability at all stages of pregnancy and postpartum. Moreover, in 2019, Reebok launched a maternity collection so expectant mothers can continue to work out comfortably throughout pregnancy. The collection provides supportive, flattering fits that are technically designed to flex and grow with the body so pregnant women don’t have to buy new gear as their bump gets bigger.
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Market Coverage
- The market number available for – 2023-2030
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Product Type
- By Distribution Channel
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape – BEYOND LLC, H & M Hennes & Mauritz AB, Motherhood Maternity, Reliance Brands Ltd. (Mothercare), Ziva Maternity Wear, and others.
Maternity Wear Market Report Segment
By Product Type
- Outerwear
- Innerwear
- Nightwear
By Distribution Channel
- Online
- Offline
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Maternity Wear Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- A Pea In The Pod
- ASOS
- Boob Design AB
- Brunelli & Co. Srl
- Gap Inc.
- HATCH Collection
- Ingrid & Isabel, LLC
- Izzie & Ollie Ltd.
- Mom To Be
- Nordstrom, Inc.
- Organic and More
- Pinkblush Maternity
- RACHEL PALLY INC.
- Rent the Runway, Inc.
- Seraphine Ltd.
- Storq
- Synerg
- Zola Pragati Fashions
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