India sees record-breaking smartphone shipments in the recent period. Therefore, many smartphone companies have been eyeing on the Indian smartphone industry as their market of choice. From Xiaomi Corp. to BBK Group (Oppo, Vivo, Realme and OnePlus), the smartphone manufacturers are taking an innovative approach for marketing to be one of the top racers in the competitive landscape. As a part of some crucial approaches, on 26th September 2019, Samsung India, the country’s largest consumer electronics and smartphone brand, launched Samsung Finance+ to make Samsung Galaxy smartphones affordable to consumers. Samsung Finance+ is an entirely digital, exceptional and generally accessible platform which is aimed at offering financing opportunity to the potential buyers for the purchase of Galaxy smartphones across the country. Under the platform, the company will provide the customized offer to the consumers applying for Finance to opt for Galaxy smartphone of their choice. It is also a seen as a part of “Make for India” initiative towards Digital India and financial inclusion.
The company has introduced Samsung Finance+ at more than 5,000 stores in 30 cities across India and by the end of 2019, the company plans to reach to 10,000 outlets in 100 cities. At the Samsung R&D Institute India-Bangalore (SRI-B), Samsung Finance+ was developed in partnership with DMI Finance, a pioneer in the adoption of technology for credit transmission to the end consumers. Since 2018, the engineers of SRI-B are working diligently with Samsung India Electronics. Ltd. (SIEL) to assess market needs and design product features. In addition, it works closely to operate and manage limited pilots for validation of the concepts and establish a scalable, data-driven multi-sided lending platform which intends to fulfill the needs of market, including India.
As Xiaomi is currently booming in the Indian smartphone industry; the introduction of financing option will facilitate Samsung India to regain its share by attracting a significant number of consumers over other smartphones’ brands. With the availability of finance, it will become possible for the consumers to buy their dream Samsung Galaxy smartphone and further payback in installments. Moreover, the company plans to introduce a new range of Galaxy smartphones to increase the availability of options to prospective smartphone buyers. For example, on 27th September 2019, the company launched the new Galaxy A70s to complement popular Galaxy A range in India. Driven by the latest innovations, this new smartphone features a triple camera set up with 64MP primary shooter and comes in a salient design with a strong battery and delivers seamless connectivity.
The smartphone has 64 MP primary camera, in addition to the nigh mode and super steady mode for videos. This will allow superior shots even in extreme low-light conditions and shoot smooth videos even for fast-paced action moments. The intelligent Scene Optimizer aims to classify the subject and optimize image quality by adjusting the color, contrast and brightness. It holds the ability to identify a scene as text and prompt for document scan feature. With these advanced features, the product will push the boundaries of smartphone videography and photography and is expected to contribute to further drive the sales of the company’s Galaxy smartphones in India.
