Patient engagement solution market is anticipated to grow at a CAGR of 10.3% during the forecast period (2024-2031). The patient engagement solution includes a range of software, technologies, and solutions aimed at involving patients actively in their healthcare journey, fostering communication between patients and healthcare providers, and enhancing the overall patient experience and outcomes. The market growth is driven by a growing trend for virtual health and telemedicine, which includes remote consultation, constant efforts by healthcare providers to enhance disease management workflow, a shifting inclination towards value-based healthcare, and the increasing use of data analytics and related technologies to understand patient behavior in better way and preferences for more effective engagement strategies.
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Rising Trend for Telehealth and Remote Consultation
The increasing demand for patient engagement solutions is driven by the widespread adoption of telehealth solutions among patients of all demographics and geographic locations. This trend has been significantly influenced by the post-pandemic shift in healthcare practices, prompting healthcare professionals and patients to transition to modern healthcare consultation and treatment solutions. Further, a variety of patient engagement solutions have been an enabler of the trend, including teleconsultation platforms, remote monitoring devices, patient portals, secure messaging, and communication tools, among others. For instance, according to the survey by National Survey Trends in Telehealth Utilization and Modality (2021–2022), the utilization of telehealth has changed since the significant increase during the early stages of the COVID-19 pandemic. During the study period from April 14, 2021, through August 2022, telehealth utilization was lower than earlier in the pandemic but remained above pre-pandemic levels. Throughout the study period, telehealth use rates ranged from 20.5% to 24.2%, with an average of 22.0% of adults reporting the use of telehealth in the last four weeks of the study. The lowest rates of telehealth use were observed among uninsured people (9.4%), young adults aged 18 to 24 (17.6%), and residents of the Midwest (18.7%). Conversely, the highest rates of telehealth visits were among those covered by Medicaid (28.3%).
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Collective Advancement in Patient Engagement Solutions
The expansion of patient engagement solutions has been fueled by collective advancements in technology and service offerings. These include secure teleconsultation platforms, mobile apps for remote monitoring, integrated patient portals, behavioral analytics-based solutions, and wearable technology for real-time health data collection. Further, the innovations have empowered patients with convenient access to medical information, improved communication with healthcare providers, and enhanced care coordination, leading to better patient outcomes and satisfaction. As technology continues to evolve, these solutions are expected to further elevate the quality and accessibility of healthcare services globally. For instance, in March 2022, Uniphore, a prominent player in conversational automation, and SpinSci Technologies, a leading provider of digital patient engagement solutions, forged a strategic partnership to improve patients’ interaction and involvement with healthcare providers. As per the agreement, Uniphore’s conversational AI and automation technology will be incorporated into SpinSci’s Patient Access Care solutions, which are seamlessly integrated with top electronic health records (EHR) systems. This collaboration aims to streamline operations for contact center agents and enhance self-service processes for patients.
by Delivery Mode (On-Premise, and Cloud), and
by Application (Health Management, Home Health Management, Financial Health Management, and Social and Behavioral Management)
Segmental Outlook
Based on delivery mode, the market is segmented into on-premise and cloud.
Based on application, the market is segmented into health management, home health management, financial health management, and social and behavioral management.
Cloud holds a Major Share Based on Delivery Mode
Cloud-based patient engagement solutions lead the market owing to their scalability, accessibility, and cost-efficiency. The segmental growth can be attributed to the growing demand for telehealth solutions, a lesser requirement for infrastructure deployment, flexibility and real-time data access, and advancements in integrated cloud-based patient engagement solutions. For instance, in March 2023, Fujitsu revealed the introduction of a fresh cloud-based platform that enables individuals to securely gather and utilize health-related information to drive digital innovation in the healthcare sector. This latest solution is a key component of Fujitsu’s continuous endeavors to support the development of a thriving society in line with its “Healthy Living” vision within Fujitsu Uvance for establishing a sustainable environment.
Market Players Outlook
The major companies serving the global patient engagement solution market include Athena Health, Inc., McKesson Corp., and Oracle Corp., among others. The market players are focusing on capitalizing on growth by adopting strategies such as collaboration, partnerships, and market expansion among others. For instance, in April 2024, Matrix Medical Network and Linkwell Health announced a partnership aimed at enhancing patient experience and increasing engagement with Matrix’s services. In this collaboration, Linkwell Health will assist Matrix by providing omnichannel engagement journeys, anchored in behavioral science and powered by their activation platform, to encourage health plan members to take charge of their health.
The Report Covers
Market value data analysis of 2023 and forecast to 2031.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the global patient engagement solution market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying ‘who-stands-where’ in the market.
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