The Asia-Pacific online entertainment market is anticipated to grow at a CAGR of 18.7% during the forecast period. An increase in smartphone user base and lower data tariff drive the growth of the online entertainment market in Asia-Pacific. Smartphones are internet-enabled devices that are majorly used for online entertainment. For instance, according to the India Brand Equity Foundation, India registered around 502 million smartphone users in 2019, which is almost 77% of Indians having internet access. This number is estimated to reach 780 million by 2021, which is likely to propel the growth of the market doing the forecast period.
The Asia-Pacific online entertainment market is segmented based on device and platform. Based on the device, the online entertainment market is segmented into laptops/ desktops/tablets, smart TVs/monitors/projectors, and smartphones, virtual reality, and others. The platform segment includes audio streaming, video streaming, gaming, and internet radio.
The Asia-Pacific online entertainment market is studied across China, India, Japan, and the Rest of Asia-Pacific. Asia-Pacific is emerging to be one of the largest markets for online entertainment. China witnesses the highest penetration of online games and online music across the globe, which significantly contributes to the growth of the market in Asia-Pacific. In addition, advancements in smart devices are expected to propel the growth of the online entertainment market. The surge in disposable income in developing countries has boosted the adoption of electronic devices such as smartphones, smart TVs, laptops, and smart displays & speakers, which further augment the growth of the market.
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Asia-Pacific Online Entertainment Market Segmentation
By Device
- Laptops/Desktops/Tablets
- Smart TVs/Monitors/Projectors
- Smartphones
- Virtual Reality
- Others
By Platform
- Audio Streaming
- Video Streaming
- Gaming
- Internet Radio
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Regional Analysis
- China
- India
- Japan
Rest of Asia-Pacific
Company Profiles
- com, Inc.
- Apple, Inc.
- Asiaplay Taiwan Digital Entertainment, Ltd.
- AT&T Communications, LLC
- Baidu, Inc.
- Balaji Telefilms, Ltd.
- Dish Network, LLC
- Eros International PLC
- Gamma Gaana, Ltd.
- Google, LLC
- Image Future Malaysia Sdn. Bhd. (Iflix)
- com, Ltd.
- Microsoft Corp.
- Netflix, Inc.
- Nintendo Company, Ltd.
- Pandora TV Co., Ltd.
- PPTV Media Tech.Co.,Ltd.
- Project Panther Bidco, Ltd.
- Rakuten, Inc.
- Reliance Entertainment Pvt. Ltd.
- Com, Inc.
- Sony Interactive Entertainment, Inc.
- Spotify AB
- Tencent Holding, Ltd.
- The Walt Disney Company
- Vuclip Group
- Warner Media, LLC
- Youku Tudou, Inc.
- Zee Entertainment Enterprises, Ltd.
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