The global fitness app market is anticipated to grow at a significant CAGR of 20.8 % during the forecast period. Rising awareness among the population across the globe towards the health coupled with inclination towards the adoption of healthy lifestyle has propelled the growth of the market. As a result of which, consumers had started using apps to get more information on health issues and track their daily intakes. According to the World Economic Forum, in September 2021, downloads of health and fitness applications has been grew by 46% across the globe. Additionally, 97% believe fitness and happiness go hand in hand and while men are turning towards cycling, martial arts, and the gym, women are more inclined to choose dance, aerobics, and jumping rope to get there. Furthermore, during the period of home isolation increased usage of technology-aided distant social interaction, focus on physical fitness, and leisure activities were adopted by consumers, which acted as a major factor driving the growth of the fitness app market for the forecast period.
Outbreak of COVID-19 significantly impacted on the fitness app market. The pandemic pushed consumers to adopt virtual fitness over physical gyms and fitness studios. The guidelines of the government to maintain social distance to avoid transmission of COVID-19 are affecting the health of many individuals who are unable to meet their fitness goals. Owing to this, virtual app vendors are focusing on introducing innovative solutions and expanding their geographical range which is fueling the fitness app market for the forecast period. For instance, in August 2021, Union Minister for Youth Affairs and Sports in India, Anurag Thakur launched Fit India mobile app at the Major Dhyan Chand National Stadium in Delhi. The mobile app is a personal trainer and fitness guide which aims to create more awareness towards fitness. Additionally, vendors are offering various premium features and discounts to attract consumers and take subscriptions acting as a driver to the market.
The global fitness app market is segmented based on the operating system and application. Based on the operating system, the market is bifurcated into IOS and android. Based on the application, the market is sub-segmented into exercise & weight loss, diet & nutrition, activity tracking, and others. Among the operating system segment, the android market segment is expected to witness a high growth rate for the fitness app market for the forecast period. Rapidly increasing android users across the globe and advancements in android technology for smartphones are driving the growth of the market.
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Fitness App Market Segmentation
By Operating System
- IOS
- Android
By Application
- Exercise & Weight Loss
- Diet & Nutrition
- Activity Tracking
- Others
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Regional Analysis
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
Company Profiles
- Aaptiv Inc.
- Applico Inc.
- ASICS Asia Pte. Ltd.
- Azumio, Inc.
- Fitness keeper
- Grand Apps
- Kayla itsines
- My FitnessPal Inc.
- Noom Inc.
- Polar Electro Oy
- Samsung Electronics Co. Ltd.
- Strong Fitness Pte Ltd.
- Tom Tom International BV
- Under Armour, Inc.
- WillowTree, Inc.
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