Bluetooth Beacons Market is expected to grow at a significant CAGR during the forecast period. Bluetooth beacons are a type of short-range wireless communication technology. BLE beacons are ideal for applications that require a regular data transfer and need to save a lot of battery power. BLE beacon technology is being used in a variety of industries, including retail, travel & tourism, healthcare, and education, due to advantages such as high accuracy compared to existing geolocation technologies, low battery drain, and no need for an internet connection to communicate.
Several factors influence the global Bluetooth beacon and iBeacon market, including the use of beacons in retail stores to engage customers, consistent growth in smartphone technology, the emergence of smart home automation, growing adoption of RTLS, growing use of beacons in the hospitality sector, rising use of beacons in the industrial sector to improve security measures, and the development of RTLS. These factors have driven the growth of the Bluetooth beacon and iBeacon markets significantly.
Beacons technology has changed the operations of early adopters by enabling a new degree of client interaction through customization. The rising prominence of location-based marketing in the retail business can be ascribed to the growth potential. For brick-and-mortar shops, combining the advantages of a physical shopping experience with the benefits of a digital environment has become critical. Furthermore, investments in proximity solutions are on the rise, resulting in lower marketing and advertising expenditures.
The market is growing due to increased awareness of BLE beacon technology and innovation in information technology solutions such as the Internet of Things (IoT). Furthermore, the rising need for smartphone usage and development in organized retail, such as supermarkets, discounters, department shops, and hypermarkets, has resulted in a desire for BLE beacon to make organized retail establishments smarter, driving the BLE beacon market growth.
Uber announced the release of Beacon 2.0, an upgraded version of its bright Beacon device, in October 2019. The digital display is designed to fit on the dashboard of a car and will glow a certain hue that customers choose in the app to assist them to identify the appropriate car in busy circumstances. The digital display on the Beacon also advises passengers to wear a seatbelt, gently latch car doors, and exit curbside.
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Market Coverage
- The market number available for – 2021-2029
- Base year- 2020
- Forecast period- 2023-2029
Segment Covered-
- By Type – IBeacon, Eddystone
- By Application – Proximity Marketing, Asset Tracking, Indoor Navigation
- By Industry Vertical – Retail, Healthcare, Travel & Tourism, BFSI Oil & Gas, Automotive, Healthcare
- Competitive Landscape: Estimote Inc., K2B Solutions, Hewlett Packard Enterprise Development LP, Google LLC, Apple Inc., Onyx Beacon, and Kontakt.io among others
Bluetooth Beacons Market Report
By Type
- IBeacon
- Eddystone
By Application
- Proximity Marketing
- Asset Tracking
- Indoor Navigation
By Industry Vertical
- Retail
- Healthcare
- Travel & Tourism
- BFSI
- Oil & Gas
- Automotive
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Regional Analysis
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
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