The global frozen pizza market is estimated to grow at a CAGR of 6.1% during the forecast period. The increasing shift towards the western diet and expansion of fast-food retail chains are some pivotal factors driving the consumption of frozen pizza. Frozen pizzas have been gaining immense popularity among college students and busy families. Rising urbanization and increasing disposable income are leading to an emerging shift towards frozen pizza. As per the United Nations (UN), in 2018, 55% of the global population lives in urban areas, which is expected to increase to 68% by 2050. The global urban population has increased rapidly from 751 million in 1950 to 4.2 billion in 2018.
With the increasing urbanization and disposable income, the expansion of food service chains such as McDonald’s, Domino’s Pizza, and Pizza Hut have been witnessed globally. The increasing food service chains are supporting to meet the increasing demand for frozen pizza among the population largely following western diets. As a result, some new launches of new innovative frozen pizza have been reported cater to the needs of millennials and children. For instance, in July 2020, Urban Pie Pizza Co. launched a pizza produced with hemp seeds to the frozen aisle. These hemp-infused crusts are a first in the frozen aisle. Hemp seeds are a potential source of plant-based protein and it contains essential fatty acids such as Omega-3 and Omega-6.
Several consumers use frozen pizza to reduce inflammation. The company’s new series features an artisan crust baked with hulled hemp seeds. All pizzas of the company utilize 100% real recombinant bovine somatotropin (rBST)-free cheese and meats and are free from preservatives, artificial colors, and flavors. In the new artificial hemp crust line, the company offers four varieties, which include Chicken Pesto, Spinach & Roasted Mushroom, Pepperoni & Chicken Sausage, and 6-Cheese. The frozen pizza market has been witnessing an influx of cannabis and plant-based proteins that may further encourage its consumption. In addition, the availability of gluten-free frozen pizza is offering an opportunity for the growth of the market.
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Frozen Pizza Market Segmentation
By Product
- Regular
- Premium
- Gourmet
By Source
- Retail
- Food Service Chain
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Regional Analysis
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
Company Profiles
- Amy’s Kitchen, Inc.
- Atkins Nutritionals, Inc. (Simply Good Foods USA, Inc.)
- Bellisio Foods, Inc.
- Bernatello’s Foods
- California Pizza Kitchen, Inc.
- Caulipower LLC
- CJ CheilJedang Corp.
- Conagra Brands Inc.
- Convenio Foods International Pvt.Ltd.
- Daiya Foods Inc.
- August Oetker Nahrungsmittel KG
- General Mills Inc.
- Hansen Foods, LLC
- McCain Foods, Ltd.
- Nestlé S.A.
- Newman’s Own, Inc.
- One Planet Pizza
- Orkla ASA
- Palermo Villa, Inc.
- Südzucker AG
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