China digital signage market is estimated to grow at a CAGR of around 10.0% over the forecast period to reach over $4.5 billion in 2025 from $2.4 billion in 2018. A significant rise in the demand for digital advertising platforms has witnessed across the sectors, such as retail and financial institutions. Increasing competition among retail firms is contributing to the demand for advanced digital solutions that can support increased convenience to the customers. It is expected that the adoption of digital signage is estimated to grow significantly in the retail sector in the country coupled with the growing retail grocery market and increasing competition among domestic and foreign retailers. Rapid urbanization and rising disposable incomes are supporting an emerging demand for convenience products, especially in large, tier-one cities.
Moreover, the most significant distribution channel for meal solutions in China is supermarkets as these markets are highly convenient as compared to the small grocery channels. Shoppers demand a lot from stores, such as personalized experience, value, and efficiency. As grocers are getting familiarize with omnichannel retail, digital signage systems have become an intelligent way to develop a seamless in-store experience to the customers. The use of digital signage in grocery stores facilitates the deployment of new promotions, offering stock and aisle updates as well as share alerts across several locations. In addition, it allows managing the content remotely and updating it instantly. As sooner the customers know the special deals, rainchecks, and instant savings, it will become easier to gain higher satisfaction with their store experience. Therefore, the increasing retail grocery market will likely drive the growth of the market in the country.
China digital signage market is segmented on the basis of component type, product, application, and region. On the basis of component type, the market is divided into hardware and software. On the basis of the product, the market is classified into standalone display and video wall. Furthermore, the market is classified, on the basis of application, into commercial, industrial, infrastructural, and others. Commercial application of digital signage is estimated to be the fastest-growing segment during the forecast period. The segmental growth is attributed to the extensive application of digital signage displays for advertisement and for announcements in the commercial sector. The commercial sector includes retail, healthcare, hospitality, and government, with applications across hospitals, hotels, quick-service restaurants (QSRs), and malls.
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China Digital Signage Market Segmentation
By Component Type
- Hardware
- Software
By Product
- Standalone Display
- Video Wall
By Application
- Commercial
- Industrial
- Infrastructural
- Others (Institutional
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Company Profiles
- AOPEN Inc. (Acer Inc.)
- AU Optronics Corp.
- Barco NV
- BenQ Corp.
- BrightSign, LLC
- Coates Group Pty Ltd.
- Daktronics, Inc.
- Delta Electronics, Inc.
- E Ink Holdings Inc.
- Exceptional 3D, Inc.
- Goodview Electronic Co., Ltd.
- Hisense International Co., Ltd.
- Intel Corp.
- LG Electronics Inc.
- Navori SA
- NEC Corp.
- Panasonic Corp.
- Planar Systems, Inc.
- Samsung Electronics Co., Ltd.
- Scala, Inc.
- Sony Corp.
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