The global disabled fitness platform market is anticipated to grow at a significant CAGR of 21.3 % during the forecast period. The growing trend of online fitness classes among people with disabilities is driving the market growth. People with various disabilities types such as hearing, vision, and others are shifting on the online fitness platforms for their convenience is another factor fueling the market growth. For instance, Kakana launched in October 2021, Kakana offers inclusive exercise classes for disabled and non-disabled people. It has live and on-demand workout sessions in strength, meditation, yoga, stretching, cardio, and cross-cycling. Moreover, The sessions are led by disabled and non-disabled athletes and trainers. They include well-known names like Team USA para-lifter Blaze Foster. Most of the exercise classes are 20 to 30 minutes long and there is a seven-day free trial period.
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Impact of COVID-19 Pandemic on Global Disabled Fitness Platform Market
The COVID-19 pandemic has significantly impacted the disabled fitness platform market. The pandemic pushed consumers to adopt virtual fitness over physical gyms and fitness studios. Owing to this, virtual app vendors are focusing on introducing innovative solutions and expanding their geographical range. Due to pandemic live streaming platforms have been adopted rapidly among the general population and people with disabilities which has increased the growth of the global disabled fitness platform market.
Segmental Outlook
The global disabled fitness platform market is segmented based on the application, platform, and device. Based on the application, the market is segmented into exercise & weight training, diet & nutrition, and activity training. Based on the operating system, the market is sub-segmented into android and IOS. Based on the device type, the market is augmented into smartphones, tablets, and wearables. Among the operating system segment, the ios market segment is expected to witness a high growth rate for the disabled fitness platform market for the forecast period. Rapidly increasing Apple users across the globe and advancements in technology for iPhone users are driving the growth of the market. For instance, Apple announced that the App Store ecosystem facilitated $643 billion in billings and sales during 2020, a 24 % year-over-year increase.
by Application (Exercise & Weight Loss, Diet & Nutrition, and Activity Tracking),
by Operating System (Android and IOS), and by Device (Smartphones, Tablets, and Wearables)
Market Players Outlook
The major companies serving the global disabled fitness platform market include Apple Inc., Adaptive Yoga Live CIC, Champion’S Rx, Disabled But Not Really, Evolve21, Exercise Buddy, LLC, Fresh Air Fitness, Hulu, LLC, Kakana, Special Olympics, YouTube, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in December 2020, Britain’s world champion Para-powerlifter, Ali Jawad developed a new disability fitness app, AccesserCise Fitness, and launched it in the summer of 2021. This app will allow venues to be rated by their accessibility directly by members of the disabled community, forcing change by putting pressure on Governments to change legislation to benefit disabled people. Moreover, There will also be a “Verified Gyms” feature that will show users which gyms have been given an accessibility award by the app.
The Report Covers
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global disabled fitness platform market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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