The global smart scales market is anticipated to grow at a significant CAGR of 12.5% during the forecast period. Increasing consumer awareness and concerns about obesity and its associated health risks is a major factor motivating the growth of global smart scales market. Having excess body weight, positions an individual at high risk for conditions such as heart disease, cancer, and diabetes. According to CDC, in 2017 – 2018, the US obesity prevalence was 42.4%. The obesity prevalence was 40.0% among adults aged 20 to 39 years, 44.8% among adults aged 40 to 59 years, and 42.8% among adults aged 60 and older. However, routine monitoring of weight can be very effective to lower the chances of these serious outcomes. The increasing health concerns are motivating consumers to switch towards healthy habits of tracking their body composition metrics which has in turn increased the adoption of smart scales. Smart scales are tended to very useful and accurate for weight management and to decrease body fat as body fat percentage are a better predictor of the potential health risks.
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Impact of COVID-19 Pandemic on Global Smart Scales Market
The COVID-19 pandemic has caused complete disorder in global supply chains which resulted in several trade barriers all over the world. However, the pandemic has positively impacted the smart scales market as health-related products were the most bought products globally. This increased demand of health-related product was due to the growing attention towards health among people. As large population started taking care of their health, devices such as smart scales offered them efficiency in weight and multiple metrics of body composition. One smart scale can be used by multiple people, due to which the demand for smart scale was driven significantly in residential sector.
Segmental Outlook
The global smart scales market is segmented based on the type, connectivity, and application. Based on the type, the market is segmented into glass platform, stainless steel platform, and others. Based on the connectivity, the market is sub-segmented into the android and iOS app, Wi-Fi, and Bluetooth. Based on the application, the market is segmented into residential, gym, health facilities, and others. The above-mentioned segments can be customized as per the requirements.
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by Type (Glass Platform, Stainless Steel Platform, and Others),
by Connectivity (Android and iOS app, Wi-Fi, and Bluetooth), and
by Application (Residential, Gym, Health Facilities, and Others)
Market Players Outlook
The major companies serving the global smart scales market include Anker Group, Arboleaf Corp., Fitbit LLC, GOQii, Realme Chongqing Mobile Telecommunications Corp., Ltd., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in November 2021, Sportneer introduced the Sportneer Smart Scale equipped with sensor technology to measure more than just numeric weight and capture body composition data for a detailed health report. The smart scale uses bio-electrical impedance analysis technology and imbedded with eight different sensors to measure fourteen body composition metrics.
The Report Covers
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global smart scales market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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