The global alternative tourism market is anticipated to grow at a considerable CAGR of 6.9% during the forecast period (2023-2029). Alternative tourism is a form of tourism that involves travel to unique and authentic destinations. It focuses on sustainability, responsible tourism practices, and cultural exchange. Alternative tourism includes eco-tourism, adventure tourism, and other forms of experiential travel. The alternative tourism market is becoming increasingly popular as travelers seek new and unique experiences that are different from traditional tourism offerings. Sustainability and experiential travel are two of the leading drivers for the promotion of alternative tourism. As travelers become more conscious of their impact on the environment and seek out unique and authentic experiences, alternative tourism is becoming increasingly popular.
Promoting sustainable and responsible tourism practices and providing immersive and authentic travel experiences provide travelers with new and exciting opportunities for personal growth and development. The growth of the market is also attributed to growing initiatives taken by the government to promote sustainable tourism. For instance, in June 2022, the Ministry of Tourism India, in partnership with the United Environment Program (UNEP) and Responsible Tourism Society of India (RTSOI) organized a national summit on developing sustainable & responsible tourist destinations in New Delhi. Also, the Ministry of Tourism launched a national strategy for sustainable tourism and a responsible traveler campaign. The Strategy document has identified the strategic pillars for the development of sustainable tourism such as promoting environmental sustainability, protecting biodiversity, promoting economic sustainability, promoting socio-cultural sustainability, and the scheme for certification of sustainable tourism, iec, and capacity building and governance.
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Market Coverage
- The market number available for – 2023-2029
- Base year- 2022
- Forecast period- 2023-2029
Segment Covered-
- By Tourism Type
- By Tour Package
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- including Expedia, Inc., Expedia, Inc., priceline.com LLC, China Cyts Tours, American Express Global Business Travel, Carlson Wagonlit Travel, Bcd Travel (BCD Group) and others.
Alternative Tourism Market Report Segment
By Tourism Type
- Ecotourism
- Dark Tourism
- Volunteer Tourism
- Rural Tourism
- Others
By Tour Package
- Independent Traveller
- Tour Group
- Package Traveller
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Alternative Tourism Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Expedia, Inc.
- priceline.com LLC
- China Cyts Tours
- American Express Global Business Travel
- Carlson Wagonlit Travel
- Bcd Travel (BCD Group)
- Hrg North America
- Travel Leaders Group
- Fareportal
- Aaa Travel
- Corporate Travel Management
- Travel And Transport
- Altour
- Direct Travel
- World Travel Inc.
- Omega World Travel
- Frosch
- Jtb Americas Group
- Ovation Travel Group
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